CEBU, Philippines - Cebu Parklane International Hotel will reposition itself as “a hotel in Cebu that stands for Cebu.”
General Manager Cenelyn Manguilimotan said that although the new tagline will be formally launched in January 2012 yet, the concept to push Parklane as a hotel that showcases everything about Cebu was already thought of when the hotel opened its doors. “The concept evolved. We are just putting flesh to the vision,” she said.
HR Director Stephen Taylaran said that when the hotel started, the staff showed their guests what Cebuano hospitality was all about by greeting guests in Cebuano. However, this was not given much attention so this time, the hotel will go all out by featuring not just the language but the culture, food, as well as the talents of Cebuanos.
To start off, each of the 241 rooms of Cebu Parklane will feature photos of different tourist spots in Cebu.
“Tourists who come to Cebu will not be able to go to all our tourist spots. Our goal here is to give them a peek of what are the places to see in Cebu. Each room will feature a different tourist spot so guests will look forward to the rooms they will be staying in,” shared Manguilimotan, adding that by the end of the year, all rooms will already have a touch of Cebu.
Aside from the new tagline, the hotel will also launch in January their new icons – Mango and Manga.
Scheduled for launch on May 15, 2011 is the hotel’s specialty restaurant, Kan-anan. The restaurant will feature Cebuano food and will be open for lunch and dinner. Manguilimotan said the launch will coincide with the birthday of the hotel’s owner, the late Manuel Go Ting.
The hotel also plans to link with the different towns in the province and feature one town every month. Culture and the arts will also have a place at Cebu Parklane as the management has already tapped Cebuano playwright Orlando Magno for the staging of plays in the hotel.
“We want to show local and foreign tourists that Cebu is not just beaches, night life and karaoke bars. We want to let them experience our culture, too,” concluded Manguilimotan. (THE FREEMAN)