Imax Prelaunch Party

The most immersive movie watching experience is coming to Cebu.  After opening the very first IMAX Theatres in SM Mall of Asia and SM North Edsa, the very first outside Metro Manila followed last July 9, the IMAX Theatre at SM Cebu. Keeping to their reputation as the leader in technological evolution, this development from SM Cinema is indeed good news for us Cebuanos as movie watching experience will never be the same again.

IMAX Theatre SM City Cebu is equipped with IMAX’s digital projection system which uses a comprehensive suite of proprietary IMAX technologies which creates an experience that consistently puts the audience “in” the movie, the world’s most advanced digital theatre system and is superior to all conventional digital systems. IMAX’s customized theatre geometry maximizes your field of view, putting you “in” the movie and is a key reason why IMAX 3D is the most immersive cinematic 3D ever created.

Last Friday, July 2, friends from the local media were invited to have the feel and experience first hand what IMAX Theatre is all about. Shown that afternoon was Under the Sea in 3D. And yes, we really felt like we were under the sea. Amazing technology!

At 6pm that same day, a movie theme pre-launch party for the IMAX Theatre took place at the Northwing Atrium with a 3D Fashion Show featuring 3 Designers (Arcy Gayatin, Edwin Ao and Philip Rodriguez) with 3 DJ’s (Bong Suzara, Marlon Orellano and Mael Lavares). Everything that evening was in 3s – 3 ramps & 3 digital screens. Flowing Antonov Apple, a vodka-based drink, was served the whole time.

The IMAX Pre-launch Party was conceptualized by A-List Events of Kaye Luym and Cybil Gayatin. The 3D Fashion Show was directed by Edwin Ao.

Congratulations and welcome to Cebu, IMAX Theatre SM City Cebu! Cheers!