First Imax In Vismin Opens On July 9

CEBU, Philippines - The most immersive movie watching experience is coming to Cebu! SM Cinema is once again leading the race towards technological evolution by opening the IMAX Theatre at SM City Cebu.

The grand opening of the IMAX Theatre in SM City Cebu is on July 9, in time for the much awaited blockbuster movies Inception (2D), Hubble (3D), Legend of the Guardians (3D), and Harry Potter and the Deathly Hallows (2D).

IMAX Theatre in SM City Cebu is uniquely equipped with IMAX’s digital projection system which will surely deliver The IMAX ultimate movie experience to all its moviegoers.

IMAX Theatre’s digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience in the movie. IMAX’s proprietary high-gain screen results in exceptionally bright images and unparalleled 3D. The IMAX screen is slightly curved and sits closer to the audience.

This is the world’s most advanced digital theatre system and is superior to all conventional digital systems, just as IMAX’s film-based system is superior to conventional film-based systems.

As an added treat, there will be an IMAX stickering campaign on July 2 at major gasoline stations in Banilad, A.S Fortuna in Mandaue City, and Escario St.in Cebu City from 8am to 12nn and 4pm to 5pm. Stickering campaign also happens from 1pm to 6pm in SM City Cebu parking lots. Watch out for ladies dressed in IMAX shirts who will slap IMAX stickers on your ride and instantly get freebies.

Save the date, because on July 9, the monumental opening of IMAX Theatre Cebu is set!