CEBU, Philippines - Saridon Triple Action’s promise of faster headache relief was brought to life through its outdoor advertising—the world’s first live express billboard.
Last May 3, a 90-foot billboard site along one of Cebu City’s busiest intersections displayed a blank tarpaulin. Under it was a giant screen with 15-minute countdown timer on standby. At exactly 10 a.m, six men rappelled down the white canvass and started painting it with blue lines and strokes.
Curious passersby who were trying to make sense of the image in progress started to flock below the billboard. Every passing minute, the crowd of spectators across the venue doubled—-from news reporters to mall goers, from commuters to foreigners on a summer getaway. Vehicles at the traffic intersection lowered their windows and took snapshots of the stunt while street side onlookers patiently recorded the event using their camera phones. Tensed excitement filled the air as the entire block went on a wait-and-see if the mid-air painters could finish on time.
Brush strokes became letters, and letters formed words. At precisely 10:15 a.m, after the final seconds were counted by the cheering bystanders, the rappelling painters finally came down from the billboard and revealed to the city this quick-acting headache tablet’s assurance—-“Done in 15 minutes.”
Saridon Triple Action is a reformulation from its current paracetamol formula to ensure that is works faster and better compared to common headache treatments. Saridon Triple Action is backed by clinical trials to prove that it works in as fast as 15 minutes and that it provides more efficient relief from pain compared to paracetamol, ibuprofen, and aspirin. With Saridon Triple Action, headache sufferers do not have to wait around for their slow-acting treatment to work. They can free themselves from pain immediately with Saridon Triple Action!