Sun State of Mind

CEBU, Philippines - No matter how many layers of fonda you put on, if you don’t have naturally great skin, it’s bound to show.

Great skin has been known to be the ultimate canvass for beauty and it’s no wonder that so many women are going through great lengths just to keep the skin in tip-top shape. I’ve known countless women who will do anything just to vanquish the wrinkles and to keep the blemishes at bay but like it or not, nothing we can do will keep our skin young forever.

Aging, which is best manifested through the quality and condition of our skin is an inevitable part of life and just like all things unavoidable, we can really only do our best in slowing it down.

Many women fear upcoming birthdays because this addition in years often connotes having to grow old—and look old. But it isn’t your next birthday that’s the greatest bane to your skin. After all, there is a great difference between having to grow old and having to look old. The former isn’t as bad as it sounds because growing old can mean growing wiser and richer in experience. The latter is something that’s worthy of stalling every now and then.

Unknown to many people, it is Mr. Sun and his posse of harsh rays that’s putting aging on full-speed and it’s no wonder that those who are often exposed to the sun look way older than their age.

Since we are left with no choice but to face the sun every day given that we live in a tropical country like the Philippines, the first step in our quest for great skin is definitely not to react when the damage has been done. Rather, the best course of action is to prevent the damage from even occurring so the rest of us can grow old without necessarily having to look old immediately.

It is with this realization that one of the biggest names in Pinoy skin care—Belo Essentials—is going beyond their expertise of granting the Pinay’s dream of having great skin and is now venturing into how to protect and preserve that great skin with a sun block that’ll take you through summer and beyond.

Here are the top reasons why Belo Sun Expert is your perfect ammunition to slow down the forces of aging and to look fab even as you chug in the years.

1. Sticky—not! The higher the SPF (sun protection factor), the stickier and the more gooey the sun block. With temperatures reaching fever pitch, sticky and gooey simply aren’t the way to go. Belo SunExpert however, seeks to become the exception to the rule. With Belo SunExpert Body hitting SPF 60 and Belo SunExpert Face hitting SPF 40, it’s a great relief that after slathering it on, you’ll feel as if you never added an extra layer on your skin at all.

2. It works—immediately. One thing about other types of sun block is that you have to wait for 20 minutes before you’re ready to expose yourself to the sun. For the active Pinay, 20 minutes of waiting is too much time being put to waste. Belo SunExpert does away with that 20-minute lead time by working immediately to protect the skin as soon as it is applied. This means, good bye waiting.

3. It won’t irritate the skin. The lifetime of an average sun block will depend on its SPF level and the longer you plan to stay underneath the sun, the more you have to keep on reapplying as it wears off. The thing is, the more you slather on, the higher the tendency for you pores to be clogged and irritated. This ironically damages the skin. Belo SunExpert is tried and tested to be non-comedogenic—even if you reapply it, it won’t clog your pores and cause acne breakouts. This makes it gentle enough to be slathered on daily for ultimate sun protection without the nasty side effects that clogged pores and patches of red skin bring.

4. It’s the only one with Ectoin. Ecto—what? Ectoin otherwise known as Cell Protect makes Belo SunExpert the best when it comes to sun protection because it doesn’t only protect the outermost layer of the skin—it goes even deeper to decrease sun burn cells and to keep premature skin aging at bay. This means more skin protection than your average sun block can give.

With great skin comes great responsibility and when it comes to aging and skin protection, prevention is always way better than cure.