FitFlop steps up campaign against counterfeit sandals

CEBU, Philippines - FitFlop, a leading wellness footwear brand, formally wages its campaign against the rampant selling of counterfeit sandals in the local market.

According to Melody Nubla, brand manager for FitFlop, consumers are cautioned from buying FitFlop imitations which are now rampantly being sold and claimed as “genuine factory overruns” in several shopping malls and thrift stalls (tiangges) in the metro. 

Apart from being tricked into buying the counterfeit products for their lower price, customers are urged to avoid patronizing FitFlop replicas as these pose potential health damages to users. 

 “As a reputable global wellness footwear brand, FitFlop is strongly against the rampant selling and illegal manufacture of sandal imitations. These mislead people into believing that cheap versions are as good as the original ones,” Nubla noted.  

She stressed that the original FitFlop’s unique MicrowobbleboardTM technology midsole, which provides wearers with effortless and safe workout, earned The American Podiatric Medical Association Seal of Approval which recognizes the product’s beneficial contribution to foot health and significant value when used in a consistently applied program of daily foot care and regular professional treatment.

Quoted from Amor Santos, a FitFlop fan in Facebook: “At my age, I have long foregone fashion. I believe that with age comes wisdom in choosing more what is best for your health and body over what would make you look best. There are many fashionable shoes that claims to give relief to people with arthritis like me and I must admit that at some point I have been a fashion victim of those kind of footwear. But being in pain for almost every waking moment of your life and with each and every step that you take has definitely made me more discerning in choosing function over fashion whenever I buy a footwear. A piece of advice to young people out there, fashion will take you till the end of your imaginary catwalk but function will definitely take you to the “moon and back”...;)—size 6' 59 year old techie lola who waited 59 long years for a footwear like this! more power Fitflop!”

Scientifically proven physical benefits include improved body posture, enhanced muscle tone and activity, and relief from various bodily strains such as plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.

“Counterfeit items are coarsely made and claim unrealistic benefits such as promoting height growth. More importantly, they are made outside proper production norms and international safety guidelines, thus should not be patronized ,” Nubla said.

Primer Group of Companies, the exclusive distributor of FitFlop footwear products in the country, provides a complete list of its authorized merchandise dealers where customers can buy original Fitflop products: FitFlop kiosks in Robinsons Midtown-Ermita and ATC; Res|Toe|Run; Shoe Salon; Jump; Rustan’s; Bratpack; The Travel Club; Duty Free Philippines; R.O.X.; Lonely Planet, Boracay; Stand and Stride, Cabanatuan; Ciy Beach Lifestyle, Subic; Sports Hub, Paseo de Sta Rosa; Bettina’s Boutique and JSM Collection, Cagayan de Oro; Four of a Kind Boutique, Butuan; Lee Plaza, Dumaguete and Dipolog; Mian’s Closet, Iloilo; M.I.X. boutique, Bacolod; Gaisano GenSan; Chimes Specialty Store and Pearl Farm, Davao. For more details about the original FitFlop, e-mail [email protected] or join its fan page in Facebook: Fitflop Philippines.

TRANSITIONAL TRENDS

 Topshop unveils its newest collection, your newest style guide.

SALOON

Inspired by all things synonymous with wild west glamour with a casual element, cancan ruffles and saloon frills detail shoulders, necklines and sleeves contrasted against eyelets, studding and lace up details. Prints are washed out, dip-dyed and faded. Dirty washed florals are dip-dyed, checked shirts are faded and muted in khaki greens and greyed blue. Motifs are horse, mustang and stallion inspired, taking center stage on tee's and jumpers with horseshoe prints highlighting the washed out color palette. Footwear includes customized cowboy boots and new biker inspiration.

PARISIENNE

The trend is all about posh luxury mixed with an element of French kookiness. Inspired by all the signature brands that epitomize French Chic – think Chanel, Lanvin, YSL and Hermes. Details are fussy with ruffles, rosettes, bows and ribbon. Shapes are tailored to neat waisted pencil skirts, prim fitted shorts and classic French trench coats. Prints are kooky T-shirt motifs, spots and polka dots and styled with Hermes type printed scarves, fascinators and tarnished silver chains...Vive la France!

DOWNTOWN

A look inspired by the downtown cool aesthetic. Taking the lead from luxury sportswear, it is an effortless look of laid back urban style. This trend has a distinct 90s feel, the era when brands such as DKNY and Calvin Klein first made their name for taking sportswear to a new luxurious level. This trend focuses on computer generated imagery, with high performance finishes, mesh inserts mixed with super sharp tailoring and metallic finishes.

Topshop is located in the ground floor of Ayala Center Cebu.