Amara 54% take up More than 50 percent lots sold since launch

CEBU, Philippines - Amara continues to dominate the market as it announced high take-up of residential lots despite the global financial crisis. Leading developer Cebu Holdings Inc. announced a 54 percent take-up of lots, weeks after it launched tranche 2 of Amara North last October 17, 2009 in a family fun day event.

Amara, an Ayala Land Premiere community, broke sales record with the sale of 92 percent of lots within a week after it was first offered to the public in the year 2005. The fast take-up of lots has been replicated in the succeeding launch of phases. Thus, Amara has maintained its position as the leader in the local high-end residential market.

Tranche 2 of Amara North has 50 lots, including a limited number of highly-coveted Horizon lots perched on the bluff of the Catarman headland, affording infinite views of the Camotes Sea. This new cluster of prime lots in Amara North will enjoy close access to the jewel of this phase – an existing wharf at the headland.   Other lots enjoy a romantic proximity to the hundred-year-old Bagacay lighthouse and the seamlessly connected open parks.

Residents, lot owners and guests experienced a taste of the laid-back yet active lifestyle in Amara during the family fun day event. In addition, all guests enjoyed swimming in the clubhouse’s impressive infinity pool, a mini-voyage on the sea and spa pampering at this seaside residential haven.

The all-day affair also featured clowns and a barbecue for a more festive air. 

Designed as a truly distinctive community, Amara North complements the first-class resort amenities of earlier sold-out phases including the grand clubhouse, an esplanade, the sports and recreation center, the Serenity Park and the Picnic Grove, among others.

Strict standards of the Ayala Land Premier brand govern every detail of the master-plan to give Amara residents an uncompromising experience of life in this premier community. The Ayala Land Premier brand is set exclusively for the most well-appointed addresses – the likes of renowned communities such as Ayala Alabang, Forbes Park and Dasmariñas Village in Luzon.

Amara is a joint development project of Ayala Land affiliate, Cebu Holdings, Inc. (CHI) with Coastal Highpoint Ventures Development Inc. This scenic community sits on a 46-hectare property located at Barangay Catarman, Liloan, Cebu, approximately 18 kilometers from the city.

Cebu Holdings Inc. celebrates 20 years of creating landmarks, setting standards and building relationships. As a leading developer in this side of the country, CHI has been helping shape Cebu for two decades now. As a continued commitment to Cebuanos, CHI shall continue to innovate and help create the future of the communities it serves. 

For inquiries and a personal site tour in Amara, please contact the Cebu Holdings, Inc. office at (032) 231-5355 or Ms. Flair Sabellano at 09176209317. You may also visit the Amara website at www.amara.com.ph.