Cathay Pacific Emerges As Industry Leader With New Mobile Application

CEBU, Philippines - Cathay Pacific Airways’ recently launched “CX Mobile” application has already proved a big hit with users, helping to make the airline one of the industry leaders in offering mobile services to users of smart phones.

Most airlines currently only offer mobile applications for iPhones, but Cathay Pacific has gone further by extending its service for BlackBerry and Windows Mobile (with support for the latest Nokia and Sony Ericsson devices).

This means that more customers are able to take advantage of smart phone capabilities to check flight arrivals and departures, check in for their flights, read about the place they are flying to using “City Guides”, and access all mobile services at m.cathaypacific.com from the convenience of their own mobile device.

One new feature on the application (currently available for iPhone users only) enables passengers to access the “Meet the Team” function, which gives profiles and pictures of the Cathay Pacific team that helps to deliver the kind of service that led to it being named “Airline of the Year 2009” in the latest Skytrax survey. “Meet the Team” has been very popular since it launched on the airline’s main website and now iPhone users can find out all about what makes the Cathay Pacific service team tick, and even select their favourite picture for the phone’s wallpaper.

Cathay Pacific Manager Marketing Communication Celine Ho said: “We are the only airline to offer a mobile application for so many different platforms, enabling us to reach out to more customers. The application has already proved very popular and we are pleased that an increasing number of frequent business travellers are carrying the Cathay Pacific brand in their pocket. We intend to stay ahead of the game in offering the most relevant technology and mobile solutions to make our loyal customers’ journeys even more hassle-free.”

To download the application, iPhone customers can visit the iTunes store and download CX Mobile directly. Other smart phone users can use their mobile device and go to m.cathaypacific.com to download and install the CX application. Alternatively, they can use their PC to download the application from www.cathaypacific. com (under Manage Your Trip > Mobile Services) and then send themselves an installation SMS.