Avon Unveils Beauty Masterpieces

CEBU, Philippines - Known to house some of the country’s most treasured modern and contemporary visual art works, The Metropolitan Museum of Manila served as the perfect venue to launch three of Avon’s masterworks in beauty product innovations.

The global beauty and direct selling company introduced its three newest breakthrough products in personal care, color and fragrance ——Skin So Soft Intensive Whitening Hand and Body Lotion, Avon Glazewear Dimensions Lipstick, and Jet Femme Eau de Toilette (EDT). These introductions were yet another testament to Avon’s commitment to make the Filipinas feel and look like the gorgeous ‘works of art’ that they are.

Billed as “Beauty Masterpieces,” the event took inspiration from three iconic artworks in underscoring the innovation behind each new Avon product: Sandro Boticelli’s “Birth of Venus” was the perfect showcase for the intensive whitening benefit derived from Avon’s Skin So Soft Intensive Whitening Hand and Body Lotion; Marilyn Monroe’s famous full lips in Andy Warhol’s “Marilyn” was the most fitting canvas on which to paint Avon Glazewear Dimensions Lipstick; and James E. Buttersworth’s “Puritan and Genesta” perfectly exuded the carefree and jet-setting lifestyle evoked by Avon’s new fragrance Jet Femme EDT.

“Being a pioneering direct-selling company that has been empowering women all over the globe for more than 122 years, Avon takes great pride in being a company that understands the needs of women. With the help of Research & Development experts, we continually come up with products that address the women’s changing needs,” explained Avon Philippines President and General Manager Bob Briddon.

“Having been inspired by their subjects, great artists like Boticelli, Warhol and Buttersworth were able to create iconic masterpieces. In the same way, having understood women and their needs, Avon has been able to provide beauty products that address the specific needs of ladies anywhere in the globe. Such dedication enabled Avon to fortify its position as a market leader in personal care, fragrance and make-up,” added Briddon.

To further strengthen its stake as the Philippines’ number one hand and body lotion, Avon’s Skin So Soft introduced its newest variant, Intensive Whitening Hand and Body Lotion. Introduced as the country’s ‘smartest lotion’, Skin So Soft Intensive Whitening Hand and Body Lotion gives consumers targeted and immediate whitening, thanks to the Avon Patented Whitening Technology.

“A trusted brand for 48 years now, Avon’s Skin So Soft goes a step further with a breakthrough formula that results in fairer, even-toned complexions,” said Avon Southeast Asia Cluster Brand Manager for Personal Care, Sheila Chua. “Skin So Soft’s promise of immediate whitening and evenly whiter skin all over will allow women to shine like Boticelli’s Venus,” added Chua.

Marilyn Monroe’s lustrous pout in Andy Warhol’s painting immortalized the beauty of the sex goddess. With the new Avon Glazewear Dimensions Lipsticks, women can channel their inner divas and make heads turn, much like the famous blonde bombshell. Glazewear Dimensions is the first-of-its-kind, ‘light-catching lipstick’ that gives users stunning, voluptuous lips from every angle. “Avon takes the shine factor to a whole new level with Avon Glazewear Dimensions Lipstick. It is infused with the Prismatic Pearl Technology that changes color with every angle. With 10 dramatic shades to choose from, Filipinas can now pout like the legendary Hollywood icon,” said Avon Southeast Asia Cluster Brand Manager for Color, Jenny del Agua.

Having the world as a playground is the dream of every aspiring jetsetter. This desire is perfectly captured in Buttersworth’s iconic “Puritan and Genesta”, masterpiece that depicts the feeling of freedom and adventure. Sharing the same inspiration as Buttersworth, Avon, the country’s no. 1 fragrance company, introduces new Jet Femme EDT, a fragrance that evokes the freedom and fun of a classy luxe traveler. Perfect for the women who want to step into the world of the jet-setting set, the fragrance allows users to make a private escape, in a whiff. “Given their busy schedules, women today strive hard to earn their own little luxuries, whether it entails traveling to different countries or simply escaping to a favorite getaway. Jet Femme perfectly encapsulates that desire in a scent,” said Avon Southeast Asia Cluster Brand Manager for Fragrance, Jessica Lim.

“And with the introduction of Jet Femme, we’re very proud to have beauty queen, actress and style icon Ruffa Gutierrez as the face of Jet Femme, “Lim further enthused. “Ruffa is known to be a jetsetter—from her luxurious travels to her everyday adventures, she manages to get things done in class, which is what Jet Femme is all about,” Lim explained.

“Jet Femme’s scent reminds me of my many travels abroad. As I wear the fragrance, I feel like I’m in a luxurious and exotic island paradise and am reminded of the wonderful memories I’ve created in my many explorations,” Ms. Ruffa Gutierrez said, “This is a scent that I want to share with the many Filipinas who dream of visiting exciting places around the world.”

“These are the latest beauty masterpieces that Avon has developed for the spirited and driven Filipinas who know what they want and who work hard to achieve them. This is our way of paying tribute to the unique beauty of Filipinas, beauty made even more enchanting through Avon’s beauty products,” said Avon Regional Communications Head, Louie Migne.

Towards the end of the night, Avon gave away the complete beauty masterpieces product line-up to guests so they, too, could transform themselves into perfect works of art at the comfort of their homes. A specially framed personal caricature served as mementos for guests to remember the evening by.