Res|Toe|Run shines in Ayala Malls Annual Merchants Rewards Night

CEBU, Philippines – Showcasing excellence, creativity and outstanding leadership in its quest for absolute shoe-shopping experience, Res|Toe|Run — the country’s first and only restaurant-inspired footwear boutique – emerged as among the top winners in the recent 11th Ayala Malls Merchants Awards Night. 

Held at the posh ceremonial halls of The Gallery in Greenbelt 5, the event, was a yearly tribute for Ayala Malls Group merchant-partners that excelled in the fields of visual merchandising, store operations and marketing. Nominees and the eventual winners for the annual recognition were chosen from Glorietta, Greenbelt, Alabang Town Center, Ayala Center Cebu, Market! Market!, Bonifacio High Street, and Trinoma.

Earning two prestigious distinction awards for the first time this year, Res|Toe|Run of Primer Group of Companies first bagged the Marketing Excellence Award for its Ayala Center Cebu outlet’s sterling promotional strategies and selling performance. Another awardee in the same category is Rustan’s.

For its second accolade — the Store Operations Excellence Award also for its Ayala Center Cebu boutique — Res|Toe|Run’s consistent implementation of mall regulations and guidelines, overall staff efficiency, merchandising and operational procedures, products and sales performance made it a deserving winner. Others who shared the same honor are Lacoste, Marks & Spencer, Lemon Grass, Healthy Options, and Crocs.

“We are very much honored to receive two awards. These further inspire us to succeed in delivering our commitment to consistently deliver excellent and innovative products to our patrons,” said Susan Thai, Strategic Business Unit Head of Kenrich International Distributor Corp., who received the awards on behalf of Res|Toe|Run.

The 11th Ayala Merchants Awards Night also saw the gathering of various luminaries from both business and entertainment scenes.

Known as a delectable one-stop shopping destination for footwear gourmands of all ages, Res|Toe|Run’s exclusive footwear brand collections include Vasque, Hi-Tec, The North Face, Columbia, Salomon, La Fuma, DC, Kickers, Sanuk, Fitflop, Lofu, Tsubo, Sledgers, and Gravis among others.

Res|Toe|Run boutiques are located at the Glorietta 4, Gateway Mall, Araneta Center, Cubao; Robinsons Galleria, Robinsons Ermita, SM Mall of Asia, Trinoma; and Ayala Center, Cebu City. For more information, call 303-1234 or visit restoerun.multiply.com