Value added in the persimmon plus

CEBU, Philippines – AboitizLand, Inc. recently announced the availability by fourth quarter 2009 of The Persimmon Plus, the lifestyle and commercial block of its condominium residential enclave The Persimmon. 

Floramie Vega, AboitizLand, Inc. Commercial Leasing Manager says construction of the community’s commercial buildings “is half-way through and we are hitting construction milestones earlier than planned.”   

The Persimmon Plus can accommodate over a dozen outlets and is designed to become Cebu’s next lifestyle destination, with its distinctive mix of restaurants, shops and service outlets. 

Located at roadside along M. J. Cuenco Avenue in Mabolo, Cebu City, The Persimmon Plus is the most visible component of the condominium project and is poised to be its landmark.  Vega said The Persimmon Plus “will be a great attraction to all the hip and discriminating.”  “This is an ambiance-driven neighborhood commercial center, just the right size, planned to encourage the easy lifestyle.” 

The Persimmon Plus and The Persimmon, done in Asian Contemporary design, will also feature lush greenscapes and a generous activity area.– site of neighborhood events and activities . 

The commercial block will be composed of three two-storey buildings and a three-storey fourth building housing offices on its ground and second floors and resto-bars at the third level. 

Vega said that The Persimmon vecinos will enjoy the convenience of having a neighborhood grocery, dining, entertainment, wellness and service establishments right within their community.  “We will have al fresco dining options, a wellness center and other outlets that they will absolutely appreciate having,” she said. 

Like its host project, The Persimmon Plus represents another first in the history of residential condominium development in Cebu.  It is the only one of its breadth integrated into a condominium project in this area.  “For this reason, our vecinos (Spanish for neighbors; used by AboitizLand to refer to their homeowners/ clients) will have unparalleled advantage over those living elsewhere,” Vega added. 

The 157-unit West Tower of The Persimmon will be ready for turnover in the third quarter of 2010.  Planning is already ongoing for the North Tower.

Pia Mantecon, AboitizLand’s Vice-President for Marketing, Sales and Customer Service explains that the integration of a commercial block into The Persimmon brings “added value to the project.”  “People appreciate convenience and when this is accompanied by the promise of a well-designed and well-built project, you have a bestseller,” she says.