Victory Liner Launches Northern Exposure

While Visayas and Mindanao offer superb splendor, Northern Luzon proves to be a formidable rival for hotspot tourist destinations. More than its beautiful sceneries waiting to be enjoyed by the weary city-soul or the adventure tourists, experiencing the North’s beauty is easy, accessible and cost-effective especially when traveling via Victory Liner.

The bus line that plies the northern route for more than 62 years now has stepped up to the challenge of promoting the richness of Northern Luzon through its newly launched campaign, aptly dubbed: “Northern Exposure.”

According to Marivic del Pilar, marketing and treasury manager of Victory Liner, they want to showcase not only tourist destinations that equal those in the VisMin region but also the colorful festivals, the hospitable people and the gustatory delights that await adventurous food trippers.

The campaign will showcase the wide variety of experiences North Luzon offers.

Del Pilar prides that the North not only offers fantastic views of nature along with unique and interesting travel experiences but also world-class hotels and inns for the weary travelers, restaurants for tourists with discriminating tastes, and malls for the shopaholics. And with a great highway to connect the region, traveling is greatly cut short and made undeniably more comfortable – making Northern Luzon very accessible while riding Victory Liner.

The Northern Exposure campaign will go heavy in promotion via its brochures, posters and other information paraphernalia at Victory Liner terminals, buses, and selected government offices. These give tourists a glimpse of the region’s beauty and keep them abreast on the up and coming activities and festivals. The bus company hopes that through said effort, locals and foreigners alike will be enticed to visit the destinations especially onboard clean, comfortable and secure buses like Victory Liner.

Expecting travelers to flock Northern Luzon with the “Northern Exposure” campaign, del Pilar assures their customers they are ready to ferry excited tourists. With beautification, sanitation and strengthened security at the top of Victory Liner’s management concerns, riders are assured of a one-of-a-kind experience.

Before driving off to your next location, go for ease and comfort. Hop on the Victory Liner bus and enjoy Northern Exposure. For reservations, visit any Victory Liner terminals strategically located across the metropolis or visit www.victoryliner.com.