Think Beyond SPF!: Neutrogena Introduces Ultra Sheer with Helioplex Technology

With the changing of the seasons and the eager anticipation for the arrival of summer, people are starting to trek to the stores for their summer supplies, and sunscreen is at the top of that list. For most, sunscreen is synonymous to SPF or sun protection factor, a rating of the level of protection offered against the sun’s burning ultraviolet-B (UVB) rays. While SPF is an important sun protection rating against sunburn, there is also a need to protect skin from aging ultraviolet-A (UVA) rays as well, which are known to penetrate deep into the skin, damaging it from within, causing fine lines, wrinkles and age spots. 

Some available sunscreens contain ingredients that protect the skin from both UVB and UVA rays, but only temporarily. After a short period under the sun, most sunscreens break down, allowing UVA rays to penetrate the skin. Dermatologists all over the world agree that there is a need for an added UVA stabilizer to prolong a product’s ability to shield the harmful and damaging rays.

Neutrogena, the leader in dermatologist-recommended skin care products, launches its sun care line with breakthrough and patented Helioplex™ technology, which provides superior broad-spectrum sun protection.

“The Neutrogena sun care line is the perfect complement to the brand’s skin cleansing line in its thrust to provide women with a full suite of products that deliver real skin-care solutions. This new line provides different types of application formats and coverage from the sun’s rays, ensuring women protection, not only from sunburn, but also from premature aging and skin cancer,” says Gerald Cruz, Neutrogena assistant brand manager.

Neutrogena’s Ultra Sheer Dry-Touch Sunblock SPF 50+, Fresh Cooling Sunblock Gel SPF 30, and Ultra Sheer Body Mist Sunblock SPF 30 are revolutionary sun care products for superior protection from the sun’s harmful rays.  Combined with the benefits of being non-comedogenic, oil-free, Potassium Para-Aminobenzoate (PABA)-free, water- and sweat-proof, the Neutrogena sun care line is the pinnacle of complete and effective broad-spectrum protection Filipinas deserve to fight the harmful effects of photodamage.  Its Ultra Sheer Dry-Touch and Fresh Cooling technologies offer a light and clean feel, making the Neutrogena sun care line every sun care seeker’s dream come true. 

Neutrogena Ultra Sheer Dry-Touch Sunblock SPF 50+ is the last word in effective sun protection in a tube.  It packs a one-two punch: delivering high and stable UVA and UVB protection with Helioplex™ technology while providing a clean feel and sheer finish with its Ultra Sheer Dry-Touch technology. Add to that a sun protection factor of 50+ that allows for longer exposure to the sun without the need for constant reapplication, and it is what all Filipinas have been waiting for.

Unlike other sunscreens that leave the skin with a slimy after-feel, Neutrogena’s revolutionary Ultra Sheer Dry-Touch technology boasts of quick-dry properties, so no more sitting around and waiting for the product to be absorbed.  It is also oil-free and has grease-absorbing ingredients. With a generous swipe of the Ultra Sheer Dry-Touch Sunblock SPF 50+, the skin gets what it wants now: a smooth, velvet texture; and what you wish for in the future: skin with less lines, wrinkles and sunspots. For those with sensitive skin, leave the “baby” sunscreen to the babies, because the Ultra Sheer Dry-Touch Sunblock SPF 50+ is gentle even for the most sensitive of skins. This lotion may even be used as make-up base because of its mattifying properties. 

Neutrogena Fresh Cooling Sunblock Gel SPF 30 with Helioplex™ technology provides a cool refreshing feel to the skin. A different take on sun care, the gel formula cools and revives skin on contact as well as protects the skin from UV rays.  Perfect for those with oily skin who prefer non-creamy formulas, the cooling sunblock gel also has the Helioplex™ technology and offers the same easily absorbed and quick-drying properties as the Dry-Touch lotion.

For those who dread the thought of having to spread thick, creamy sunscreens, Neutrogena Ultra Sheer Body Mist Sunblock SPF 30 with Helioplex™ technology is their solution. It comes in a pressurized fine-mist container with a one-touch continuous spray action and works at every angle – kiss those sunburned backs and other hard-to-reach areas goodbye! Spray-types spell fast and easy application, so complete coverage from the sun’s harmful rays is a breeze.

The Philippine climate calls for year-round use of sunscreen, not just during the summer season.  It is important to remember that the sun’s UV rays penetrate the cloud cover and glass windows, and are reflected on the ground. It is best to stay protected all the time, even while indoors.  So, stay protected all year round with the Neutrogena Ultra Sheer sun care line!