Due to the demand for flawless and whiter skin, beauty centers are aggressively marketed these days. Some Filipino women are serious in attaining a whiter skin – to gain self-confidence and, most of all, to look more attractive. Though expensive, a great number of customers trooped to beauty clinics for a total skin transformation.
Established players in the skin care industry have carved their niche, luring celebrities and the beauty conscious no end. Some call it vanity, considering how costly the services are. Beauty center services and products have become limited only to individuals whose budget meets its price. Prominent cosmetic dermatologist Dr. Vicki Belo has proven to be top of mind when it comes to cosmetic surgery. Known to many as the doctor to the stars, this time, Dr. Belo wants to reach out to a greater number of Filipino men and women who long to attain celebrity white skin. Moreover, she envisions to make the Philippines the most beautiful country in the world, one person at a time.
Thus, she created Intelligent Skin Care, Inc, headed by daughter Cristalle Belo Henares, to handle the product development and marketing for Belo Essentials, with a goal in mind: “to change the landscape of the skin care industry while carrying the credibility and expertise of Belo,” declares Dr. Belo in a press statement. Belo Essentials are whitening products that are over the counter products and are readily available in groceries, drugstores and supermarkets nationwide. The six Belo Essentials whitening range includes Belo Essentials Whitening Lotion and Whitening Lotion with SPF 15; Belo Essentials Whitening Face Wash and Pore Minimizing Whitening Face Wash; Belo Essentials Whitening Body Bar and Smoothening Whitening Body Bar – all have the unique Dermlight Skin System, a two-way whitening system that controls melanin production and prevents melanin transfer to the surface of the skin, resulting in beautiful and radiantly whiter skin. All products come in two color schemes only – blue (regular whitening for dry skin) and pink (for sensitive skin, has an added benefit).
In a presscon held recently at The Parklane, Intelligent Skin Care, Inc. managing director Cristalle Belo Henares divulged that the company is using a new technology, the Dermlight Skin System that utilizes natural active ingredients to come up with a fantastic result: in seven days, one will notice a sudden change in the skin complexion.
“Only Belo touches my skin, who touches yours?” so goes Zsa Zsa Padilla, Regine Velasquez and Lucy Torres-Gomez in a tv ad that encourages patrons to start using the product and see the difference in just seven days – a celebrity white skin worth flaunting.