October 19, 2007 | 12:00am
All of Cebu society rubbed elbows with each other as they claimed their own nook and cranny at the ultra successful Samsung Hitstop at Formo one balmy Wednesday night. The hip bar was teeming with equally hip people mostly splashing their Samsung mobile phones or the much coveted Samsung Hitstop invite at the exclusive party.
Samsung really made a great impression by merging fashion with style. Designers Edwin Ao, Ray Kuan and Protacio unveield their clubwear collection as statuesque and gorgeous models from M.A.C.>Models Association of Cebu, Cebu's premier high fashion print and runway agency, gave justice to their clothes that sent the evening's style quotient skyrocketing. Most definitely, each model, styled with precision, was seen with the de rigueur Samsung high end phone, a must-have tool/accessory to urban living as they traversed the multi-directional runway. What's more, six product specialists in their Samsung clubwear, were seen roving the bar to let the audience in attendance interact with the high-end mobile units.
Indeed, great expectations will surely follow as what Samsung's next venture would be. The ultra hip show was directed by Mr. Jackie Aquino. Kudos to Mr. Kiko Torno of Tequila and to Samsung, of course, for rocking Cebu on that momentous weeknight. Bravissimo!
