Create your Style with Crystallized - Swarovski Elements New innovations inspire individual creations

The Create your Style with Crystallized - Swarovski Elements initiative, which opens a whole range of exciting possibilities in the fascinating world of individually created jewelry, accessories and interior design, announces a whole new design enthusiasts in their choice of materials. Swarovski, the world leader in cut crystal has its own trend research team who also cooperates with leading international trend scouts. The result is a delightful range of crystal elements that represent a unique and very glamorous design language.

Now, new additions to the Crystallized - Swarovski Elements range ensure that design enthusiasts can be inspired with crystal in the very latest colors, shapes, and cuts - an exciting invitation to create their own individual jewelry and accessories.

Design goes global

This is a season where art and sculptural design are in the foreground at a time when fashion, thanks to communication mediums like the internet, has become instantly global. This releases a whole wave of creative energy among design enthusiasts and allows them to express their own preferences in very personal ways.

The current design language is expressed in five different directions, the first of which is a tribute to romance interwoven with classicism, art deco and pure simplicity. The modern world's fascination with high-tech is not overlooked and for this direction jewelry becomes almost like body armour. Crystals also fuse with elements of nature combining materials and shapes that are both rustic and symbolic. The allure of red tones highlighted with shades of Asian poetry overlaid with cheeky western overtones express unmistakable glamour. Finally, fashion is also drawing a historical reference from art nouveau, calling up the colours of dark gold and bronze.

Sparkling new crystal colours and effects

Vintage Rose is a delicate new crystal color that reflects the fragility and preciousness of youth plus the exquisite mystery of the experienced and much admired "Grande Dame". It is at once fresh but has the lingering and ever fascinating longevity and durability of an old-time favorite. The new effect Crystal Maroon Pearl effect has a deep, mysterious sophistication that will guarantee to add a real touch of perfection to any creation. This is understated classic glamour and definite sophisticated chic.

Striking new pendants

In an age where cutting-edge is predominant, the innovative new Swarovski pendants take up the challenge to both reflect the design glories of the past but still meet the creative challenges of the here and now. For this season, they include the big, bright and beautiful 50 mm Polygon Drop Pendant, the 30 mm and 40 mm Avant-garde Pendant, stunning jewels with sharply contrasting facets that reflect the trend for bigger size. An exciting new addition to the range is the 50 mm De-Art Pendant, a stone that could have been freshly hacked the chiseled straight out of a block of raw material. The unusual angular facets of this pendant transform it into a real work of art. These new Swarovski pendants are particularly suitable to a whole range of creative uses in individually designed jewelry and fashion accessories.

Single bead sensation and stardust magic

New beads in the Crystallized - Swarovski Elements range are a real tribute to both "the big and beautiful" and "the tiny and delicate". First there is the single bead sensation in the 18 mm Briolette Bead with the maxi hole (3,5 mm) for total "wow" effect when threaded with cord or velvet ribbon. Then there is stardust magic that can be created with the tiny 2 mm beads, little beauties that come in a stunning array of shades and effects opening endless opportunities for dazzling creative applications.

Showpiece Allure

Coming in a veritable rainbow range of colours, the Navette Single Stone Setting is ideal as the perfect centerpiece for personally created jewelry or a sparkling addition to accessories. The Rondelle Ball, a collection of miniature crystal in a ball-shaped filigree setting is the perfect beading "intermezzo", a touch of creative harmony to be placed at delicate intervals on strings of beads and pearls fashioned by loving and careful hands.

Centre of Attraction

The exquisite Antique Square single stone setting does not shy away from being the center of attraction. This is a glamorous stone that reflects a love of sculptural shapes; modernity with a touch of artistic inclination. This jewel, available in whole range of attractive trend colours and in various metal paintings is drawn as much from Art Deco as from Classicism. It will take wings and fly when combined with Cupchains, Findings, Beads, Pearls and pendants.