Speedo's new global retail design

Speedo recently launched the new retail design concept at SM City Cebu, which is the first in Cebu province. The fresh and reinvented look of the reopened outlet projects the new global look of the brand and also reflects its personality while showcasing the full range of products available. Clean, wholesome and of pure sports personality - these are being highlighted in the new retail design.

Rosa Chá, Speedo's new designer, created everyday beachwear, high performance swimwear and equipment for elite athletes that go with the store's design developed by Dalziel & Pow agency. The white textured walls, white rubber resin floors, an illuminated blue ripple wall of the store entrance and interchangeable display cases complete the innovative retail design of Speedo's outlets.

Manish Mahtani, Vice-President for Operations of Speedo Philippines, says: "The new design concept is engaging with our customers and highlighting our swim heritage. We have chosen a contemporary, innovative design which reinforces Speedo as a source of authority in the swimwear arena." Their new collections of blue jewels, of baby pink and red bikinis and trunks are imported from Speedo Australia (the brand's birthplace).