Alternative Intensive Whitening Treatment

With their increasing social and financial freedom, more and more women are constantly on the lookout for the latest and safest treatments that can give them younger-looking and fairer skin. Global beauty company Avon's pioneering anti-aging brand Anew combines exclusive pharmaceutical-inspired Technology with Eastern plant therapies to create a power product formulated to stimulate the skin's natural restorative ability to fight and help undo signs of aging and whiten skin. Introducing ANEW Alternative Intensive Whitening Treatment - a first, only from Avon!

ANEW Alternative Intensive Whitening Treatment offers unprecedented technology. As skin gets older, it goes through a process called glycation - a biological reaction that overtime causes wrinkles, sagging, loss of youthful contours, brown spots and skin discoloration. The Avon Global Research and Development Center has formulated a multi-patent pending complex that features the fusion of exclusively harvested and extracted Eastern healing herbs - including Szechuan Lovage Root and Neem Flower - and Avon's pharmaceutical-inspired technology to reserve glycation. This multi patent-pending Anti-Glycation Technology is formulated to help rebuild skin's support proteins and inhibit signals in skin cells that cause further damage to the skin's support structure. With the use of Anew Alternative Intensive Whitening Treatment, fine lines and wrinkles are visibly reduced, sagging is minimized and fairer skin is revealed.

Proven Results:

Overnight

- Diminishes the appearance of fine lines and wrinkles

After Two Weeks

- 91%* of women saw more resilient skin

With Continued Use

- 80%* of women saw their natural facial contours restores

- 76%* of women saw the overall symmetry of their faces restored

- 90%* of women saw skin that looked and felt firmer

- 100% of women showed fairer skin and more even skin tone**

"We are very proud of this new line as it fortifies Anew's leadership skincare innovation." Says Anna Garces, Avon South East Asia Cluster Skincare Category Head. In 1991, Avon was the first cosmetics company to make the alphahydroxy (AHA) technology available to the mass market with the launch of its Anew Perfecting Complex. The Anew brand now has many other lines catering to various markets and consumer.

*Based on women who expressed an opinion in a consumer perception study.

**Based on a dermatologist-supervised clinical study.

Anew Alternative Intensive Whitening Treatment is available beginning July 2006t through Avon Ladies nationwide and the Avon Boutiques.