VIVA stars rock Cebu

CEBU, Philippines - The grand launch of Oomph Radio 105.1 Cebu, Nice Paminawon! was a resounding success, what with the presence of VIVA Entertainment’s hottest stars, led by the wildly popular tandem of James Reid and Nadine Lustre.

Held Saturday at the Ayala Terraces, the event also featured Yassi Pressman and Andre Paras (both of whom will headline their first movie as a love team in “Girlfriend for Hire,” out in November), plus other VIVA talents Donnalyn Bartolome, Sheyee, Thyro, Yumi, Jeric Medina, and MJ Cayabyab.

Oomph Radio Cebu’s crew of young, bubbly and quirky disc jockeys Ru, Angeli, EJ, Earl, Kim and Chop hosted the celebration.

DYUR (105.1 FM), also known as Oomph! Radio 105.1, is an FM radio station with a CHR and OPM format. The station is managed by VIVA Live’s Ultimate Entertainment Inc. in Cebu City. Backed up by Viva’s multimedia assets in film, television and artist management, Oomph! Radio is poised to spearhead movie premieres, concerts and events in Cebu. The station’s studio and transmitter are located at the second floor of the AMP Building in Veterans Drive, Lower Nivel Hills, Cebu City. (FREEMAN)