Biritera plays beautiful melodies on primetime

CEBU, Philippines - Another top-rating drama is easily in the hands of GMA-7 with the continued success of one of its newly launched Telebabad offerings, Biritera.

Topbilled by Dennis Trillo and Glaiza de Castro, and featuring the Network's newest child star Roseanne Magan, the program tells of a young singer's quest towards achieving her dream, while discovering her roots.

Immediately on its pilot week (February 6 to 10, 2012), Biritera hit high notes as revealed by its high ratings according to the industry's more trusted ratings service provider, Nielsen Television Audience Measurement.

On its pilot week, the show garnered an average of 26.7 household rating points, zooming ahead of competition with only 19.5 points. Likewise, it registered high numbers in Urban Luzon, which comprises 77 percent of total urban households nationwide, with 25.0 rating points against its competition's 21.2 points.

The Kapuso weeknight drama further increased its lead on its second week, indicating the audiences' sustained fascination and intrigue with the developments in the story.

In such a short span of time, Biritera proved its ability to capture the audience and is poised to continue to do so with its unique combination of drama and music. This success, more than anything else, gives the cast especially young Roseanne, who openly cites her family's difficult financial situation as her motivation for joining showbiz, the inspiration to be better at their craft.

Biritera is made for television by the GMA Drama Group and is directed by award-winning filmmaker Maryo J. delos Reyes, the director behind the hugely successful drama Munting Heredera.

In the succeeding episodes, Roseanne (Roseanne Magan) steps up to the challenge now that she is part of the music industry. Remy (Angelika dela Cruz) faces the consequences of losing her job, and crosses paths with Eric (Neil Ryan Sese). Meanwhile, Iris (Gwen Zamora) still tries to win over Andrei (Dennis Trillo), and even enlists Mikmik's (Glaiza de Castro) help.

The show also stars Angelika dela Cruz, Rich Asuncion, Ryan Eigenmann, Ces Quesada, Neil Ryan Sese, Gwen Zamora, Yul Servo, Kiel Rodriguez, Ken Chan, Orlando Sol, Sweet Ramos, Nomer Limatog, Jr., Jamaika Olivarez, Kim Komatsu, Hiro Magalona, Barbara Miguel, Scarlet, and Patricia Ysmael.

Follow all these and more as Biritera continues to play beautiful melodies on primetime weeknights after 24 Oras on GMA Telebabad. To get the latest updates on the show, log on to www.gmanetwork.com and the Biritera official facebook page (facebook.com/Biritera) and twitter account (twitter.com/BiriteraGMA). (FREEMAN)