Media edition kicks off 12th San Miguel Beer Drinking Contest

CEBU, Philippines - San Miguel Brewery Inc. holds the 2nd year of the National Beer Drinking Contest in Central and Eastern Visayas media edition on June 3 at MO2 in Mandaue City.

Scribes, broadcasters, and internet bloggers will have the actual feel of the biggest speed beer-drinking contest in the country that turns 12 this year. This year’s media edition started off in NCR and Angeles and will also be brought to Legazpi, Cebu, Cagayan de Oro, and Davao City.

 Teams composed of five members from various media outlets will compete for the pride of the groups and regions they represent. They will try to beat last year’s record and win more than P100,000.00 worth of cash and San Miguel Beer items, and the bragging rights of being the fastest, meanest beer drinker in the world of multimedia. Top three winning groups will each receive cash prizes of P30,000, P25,000, and P20,000, respectively. Fastest individual beer-drinkers will also be determined in a fun-filled party with free-flowing beers and music.

 Last year’s winning team for Cebu came from BomBo Radyo with 2:02 seconds to their name. The team composed of Marco Lucaban, Crisle Adlawan, Godofredo Hidalgo, Roel Fanilag, and George Secuya who ruled the beer-drinking platform. They were followed by the team from Sun Star Cebu who got second place, and The FREEMAN who garnered the third rank.

 All-time fastest individual drinking record in the Cebu Media edition is being held by SunStar Daily Cebu’s Roger Montes gulping smoothly one bottle of San Miguel Pale Pilsen in just nine point five (9.5) seconds. This year, the Cebu group will be joined from a contingent each from Bohol and from Eastern Visayas.

 On the 12th year of staging the most prestigious beer drinking contest in the country, the company enlivens its tradition of contributing to the enjoyment of life – which includes extending financial assistance rewards to San Miguel Beer patrons – thru this activity designed for groups of friends whom SMB fondly describes as “laking San Miguel Beer.”

 More than P2 Million worth of cash and San Miguel Beer promotional items await the winning teams. It kicks off with the media edition, followed by the SMG-wide employee edition. The NBDC will culminate with the staging of the Consumer Edition late this year that engages at least 300,000 beer drinkers annually.

 Try-outs for the consumer edition are now on-going until October 31, 2011. For more details, call (02) 632-2337 (BEER) or text 0922-632-2337and log on to www.smbtakes youtothephilippines.com.ph.