Regine Velasquez holds free mini-concert to launch HERBENCH scents

CEBU, Philippines - Popularly referred to as Asia’s songbird, Regine Velasquez delivered a powerful solo performance in a product launch cum free mini-concert held at the SM Mall of Asia on Friday night. The occasion launched the singer/actress as HERBENCH’s newest endorser, and her two new scents branded as Reigne and Songbird.

Wearing a purple sequined and feathered full-length evening dress, Velasquez told her audience that she personally took part in the development of scents Reigne and Songbird. Reigne has a touch of sophistication but of a more pronounced charm of floral and fruit combined. On the other hand, Songbird has floral and powdery feel to it symbolic of daintiness that is light enough for everyday use.

Reigne is enclosed in a purple box while Songbird is in pink. These new scents are now available on limited edition at BENCH, HERBENCH, SUPERBENCH, BENCH BODY, and BENCH TO GO branches in the Philippines.

Spotted at the product launch turned into a nearly one-hour concert were BENCH’s Ben Chan and Jojo Llamson, BE BENCH’s Ron Morales, talent manager Arnold Vegafria with talent Jay-R who hosted the launch, GMA Network’s Next Big Male Star Geoff Taylor, and singer/songwriter and Velasquez’ boyfriend Ogie Alcasid.

HERBENCH's perfume and cologne lines have been in the market for over a decade now.