GMA Network surge in nationwide ratings continues – AGB Nielsen

GMA Network stands closest to seizing the number one spot from its biggest competitor as its Nationwide TV ratings performance showed an evident pattern of growth.

Based on AGB Nielsen’s NUTAM survey dated February 24 to March 1, GMA Network maintained equal ranking with ABS-CBN in terms of total day people ratings. Both Networks are tied at 7.9%.

GMA also trailed its rival Network by a slim 0.7% in terms of total day household ratings. ABS-CBN posted a total day household rating of 17% while GMA posted 16.3%.

Fifteen out of the top 30 programs were from GMA. The phenomenal hit Marimar ranked 1st in the list, while Joaquin Bordado and Kamandag occupied the 2nd and 3rd posts, respectively.

GMA shows remained the principal choices of viewers in Urban Luzon. Eighteen out of the top 30 programs in the said area were from GMA. The recently concluded Marimar, Joaquin Bordado, Kamandag, and Bitoy’s Funniest Videos occupied the first four slots in the roster of best programs.

GMA’s prominence continued to cover the reach of North/Central Luzon area. Twenty of the top 30 over-all programs were produced by the Kapuso channel. The top 11 programs were from GMA. Marimar, Joaquin Bordado, Kamandag, Bitoy’s Funniest Videos, and Mel & Joey were the top five programs. On record, Marimar is the highest rating primetime series ever produced by GMA since 2001. Marimar’s finale last March 14 posted at 52.6%, eclipsing Darna’s 51.7% rating which was recorded last April 7, 2005.

The momentum in nationwide ratings clearly shifted starting from December of 2007. GMA’s strong ratings performance translated into higher revenues for the company.

The Network’s consolidated gross revenues reached P12 billion in 2007, 9% higher than its P11 billion revenues the previous year.