Nokia is taking the The Recording Academy® and the 50th Annual GRAMMY® Awards ‘global and mobile’ by offering GRAMMY Award winning music and video programming to Nokia customers around the world.
“The GRAMMY Awards are synonymous with the best in entertainment,” said Tero Ojanpera, Executive Vice President and head of the Nokia Entertainment and Communities business. During the recently held 50th Anniversary of the Awards, Nokia offered the best of the Awards in exclusive video programming via the Nokia Video Centre, Medeo and other entertainment channels to millions of Nokia device owners around the world.
GRAMMY Award-winning music has also been planned to be available for download from the Nokia Music Store as well as preloaded on selected Nokia devices in key markets.
“As mobile devices are becoming full fledged entertainment centers, The Recording Academy is thrilled to work with Nokia to deliver a GRAMMY experience to music fans wherever they are,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “Fans around the world have a passion for the GRAMMY Awards and our relationship with Nokia highlights our commitment to reaching out to music lovers everywhere.”
With its wide range of mobile devices, Nokia provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices.
Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as The Recording Academy, is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers.