SHDA convention to tackle housing backlog

CEBU, Philippines — Housing developers and policymakers will convene in Makati this October to address the country’s chronic housing backlog, as the Subdivision and Housing Developers Association, Inc. (SHDA) stages its 33rd National Developers Convention.

The two-day event, set for October 9–10 at the Makati Shangri-La, comes as the Marcos administration presses ahead with its “Pambansang Pabahay Para sa Pilipino Program (4PH),” which targets the construction of one million homes annually.

SHDA, the Philippines’ largest housing industry association, has pledged to deliver a portion of the 250,000 units committed by private developers to the program.

“By working hand in hand with DHSUD, we aim to align the industry’s efforts with the government’s housing priorities, especially in expanding affordable housing and building sustainable communities,” said SHDA National Chairman Leonardo Dayao Jr.

Themed “ReCalibrate: Upgrading Housing Strategies for a Better Tomorrow”, the convention will gather around 200 stakeholders, including developers, policymakers, investors, and allied partners.

Discussions will focus on new financing models, sustainable and resilient housing design, digital transformation in real estate, and regulatory reforms needed to speed up implementation of the 4PH program.

“This convention is a testament to the strength of collaboration between the public and private sectors,” said SHDA National President Francis Richmond Villegas. “Our shared goal is not just to build houses, but to build communities that uplift the lives of Filipino families.”

The Philippines faces an estimated 6.5 million housing backlog, with affordability and access remaining key challenges despite rising demand for residential developments.

SHDA, whose members account for 80 percent of annual housing production in the country, is positioning itself as a critical partner in addressing the shortage.

Founded more than 50 years ago, SHDA has 350 members nationwide across eight regional chapters, making it the country’s most influential voice in housing and urban development.