Ascott to open first Citadines beachfront resort in Mactan

CEBU, Philippines — Singapore-based hospitality giant The Ascott Limited is set to enter the Philippine resort segment with the launch of Citadines Mactan Cebu Resort, its first-ever Citadines-branded beachfront property in the country.

Scheduled to open in 2028, the 303-key resort marks a strategic partnership with Iconic Resorts Properties, Inc., a Cebuano-owned company and a subsidiary of the Tanchan Corporate Group.

This development reflects Ascott’s growing footprint in Southeast Asia and its diversification beyond urban serviced residences into resort living.

Known globally for its serviced apartment brands including Citadines, Somerset, and lyf, Ascott operates more than 940 properties across over 220 cities and is the lodging arm of CapitaLand Investment Limited.

The P2 billion, Citadines Mactan Cebu Resort will rise in Agus, Lapu-Lapu City, a tourism and lifestyle hotspot in central Philippines. The mixed-use resort will offer hotel-serviced residences tailored for both short-term guests and long-stay travelers. Amenities include rooftop and beachfront pools, wellness and spa facilities, a fitness center, ballrooms, all-day dining, and a marine-themed hotel lobby and lounge.

“This Ascott-managed development is designed to set a new benchmark for resort hospitality in the country,” said Renan Reyes, Regional Manager of The Ascott Limited Philippines.

“Citadines Mactan Cebu Resort reflects our ‘live, work, and play’ concept, integrating eco-friendly practices and green building features to meet evolving guest expectations,” Reyes added.

The project also introduces a hotel investment model in which individuals can acquire units that generate passive income—managed entirely by Ascott without the burden of monthly dues or operational concerns.

Investors benefit from rising tourism demand in Mactan, an area that has consistently outperformed major city hotels in terms of occupancy and room yields, said  Giovanni Carlo Tanchan-Ong, President of Iconic Resorts Properties, Inc.

“We believe tourism is one of the Philippines’ most underutilized growth engines,” added Tanchan-Ong.

“By partnering with a global brand like Ascott, we’re not only building a resort—we’re offering a lifestyle investment with long-term value,” said

Tanchan-Ong, whose family also leads the Tanchan Corporate Group behind popular consumer brands like Kopiko.

Tanchan-Ong said the company envisions expanding the Iconic Resorts portfolio across the country.

“This is our group’s first foray into the leisure and resort sector, and we’re confident that this will be the first of many,” said Constantine Tanchan, Co-CEO of the Tanchan Corporate Group.

Ascott’s entry into Mactan is expected to stimulate further foreign and local investment in the region’s hospitality sector, and underscores a broader push by CapitaLand to capture market share in resort destinations across Asia Pacific.