Goodbye, plastic

The Department of Environment and Natural Resources (DENR) has revealed that as of July, only 16.55% or just 662 of around 4,000 enterprises registered with the DTI had submitted to the National Solid Waste Management Commission their programs for the proper management of their plastic wastes. These include plastic bags, sachets, labels, laminates, and both rigid and flexible plastic used for such products.

While it is good to see that quite a number of companies have responded to the call for sustainability in terms of changing their business model to address natural resource consumption, raw material selection, product / packaging design, we have to admit that the numbers remain small, looking at the DENR data.

Given these appalling number and the pressure on companies to join the sustainability movement and help the country win the war against plastic, I would like to highlight a fantastic opportunity for companies that take the plastic issue seriously and be ahead of their competition.

A US company called Matter has developed fantastic products that kiss plastic goodbye:

Matter’s plant-based biopolymer and fiber products are high-performing, high-quality, and certified compostable.

Their biopolymer bags are strong and durable, and they resist tearing.

Their fiber items are leak-resistant and microwave-safe.

Here’s what’s cool about all things Matter:

They:

• Fully compost within 12 months

• Return nutrients to the soil

• Re-use crop waste

Oh! And did I mention Matter uses far less energy to convert sustainable raw materials into products than conventional manufacturing? High-five for a smaller carbon footprint.

It’s time to ditch the plastic and make it Matter!

Let me highlight some exciting information on ‘make it Matter’:

Who we are

Make it Matter is a community of talented marketing professionals with nimble minds, caring spirits, and a lifelong commitment to enjoying life’s simple pleasures. We are strategists, writers, branding experts, designers, and producers with decades of successful projects behind us and a shared excitement about what’s next.

What we do

We produce creative marketing communications that bring technology to life and help you educate, persuade, and inspire. Our projects include branding, presentations, digital and print stories, and live experiences. Our clients value us as attentive listeners, sounding boards, navigators of the road ahead, and sources for well-researched data.

What we believe

We believe in co-creating with our clients and, whenever possible, making it fun! Attentive listening and insightful questions lead our process, often guiding us to unexplored, breakthrough territory. We think that work is a place of doing and being, and we try always to deliver the best of both. The name Make it Matter reflects our desire to make what we create—and our time on earth—count.

Please take note that I am not representing Matter; I just find their activities exciting as they are addressing our desire to kiss PLASTIC goodbye. As said above, let’s join and win the war against plastic. I would appreciate your feedback. You can contact me at [email protected]