Virtual franchise expo slated in September

CEBU, Philippines — The Philippine Franchise Association (PFA) will showcase investment opportunities in franchise business to the digital space, conforming to the new way of doing business during a pandemic.

PFA President Sherill Quintana announced the holding of Franchise Asia Philippines 2021 virtual expo and conference bringing the theme “Igniting Recovery,” on September 8-11, 2021. The virtual conference is scheduled on September 21 to 23.

According to Quintana, Franchise Asia Philippines 2021 hopes to inspire the Filipino nation to rise up from the challenges of the pandemic and pivot to where the opportunities lie.

“Without doubt the past two years have been difficult,” said PFA Chairman Richard Sanz adding that despite the current challenges “we should not let these difficulties weigh us down. Things may have changed but opportunities still abound.”

“If you want to start a business and become your own boss, then go ahead. Don’t let the pandemic stop you from realizing your dream because there are still many opportunities out there,” Quintana encouraged Filipinos to continue on moving amid the health crisis.

She also added that franchising continues to be the best option to start a business especially during this time because with franchising you are not alone, the franchisor is always there to help.

The Virtual Expo is a one-stop shop of franchise and other business investment opportunities for aspiring franchisees who dream of becoming their own boss or seasoned entrepreneurs and investors who want to diversify their investments. The said event will also feature the following webinars: How to Invest in the Right Franchise;  How to Franchise Your Business ; 5 Ways to Grow Profits

Meanwhile, the Virtual Conference, will feature over 20 relevant sessions and is designed to help the delegates prepare for the future of franchising.

Quintana mentioned that one of the most awaited sessions is the C-Suite Forum, which will feature some of the big names and thought leaders in the franchising sector and related industries.

Keynoting the said event are Trade and Industry Secretary Ramon Lopez and Tourism Secretary Bernadette Romulo-Puyat.