Ford builds dealership facility in Talisay City

CEBU, Philippines — American automaker Ford Motor Company is building its 50th dealership facility in the Philippines in Talisay City, Cebu.

In partnership with Fairlane Automotive Ventures, Inc. (FAVI), a 1,397 square meter Ford facility will rise, which can accommodate a six-car showroom and 12 service bays.

“The construction of Ford Talisay is yet another milestone for Ford Philippines as we build our 50th dealership facility in the country, which is a testament to the growing preference for the Ford brand nationwide,” said PK Umashankar, managing director, Ford Philippines.

According to Umashankar, this development here is in line with Ford’s commitment to expand reach to new customers in the province of Cebu and in the greater Visayas region and give the market the access to its segment-defining vehicles and after-sales services.

The facility, which broke ground last Thursday February 6, 2020, signifies the expansion of the Ford brand in Cebu to cater to the growing demand for automotive products and services in the province.

This will be the third dealership facility of the automotive company in Cebu and will replace the Ford showroom in Minglanilla when it becomes operational by the fourth quarter of this year.

Ford Talisay is expected to follow the new global dealership branding guidelines of Ford, showcasing a more globally-aligned exterior and interior look and feel, called Ford Signature, to offer customers a better dealership environment and experience.

The new dealership facility will also be enabled by new technological features that will help facilitate a faster and more customer-focused sales and after-sales delivery. It will also aim to connect the customer’s purchasing journey with the on-ground, in-store environment – paving the way for a more connected, seamless, and best-in-class automotive retail experience.

“We thank our partners from FAVI led by Mr. Max Borromeo and Mr. Andre Borromeo for their collaboration in bringing the Ford brand to more customers and building a world-class retail environment with this new dealership facility,” added Umashankar.