Dads more keen on selling pre-loved items than moms

CEBU, Philippines – A survey conducted by online classifieds portal OLX Philippines revealed that Cebuano dads are more keen on selling items online, more than the moms.

OLX noted that of the over 100,000 unique listers (irregular sellers), most of which are dads. OLX also has more than 20,000 regular or active online sellers.

In a press conference on Thursday to launch its localized campaign dubbed "Biliba,", OLX Philippines senior marketing manager for Cebu Maria Regina Aguilar said that based on the internal demographic survey conducted by the company, dads are more open and ready to dispose their rarely used personal belongings to second hand buyers than moms.

Most moms cling on to their belongings and find it harder to let go of things due to sentimental value, whereas tech-savvy dads are now making the online highway as their avenue to augment income.

OLX Philippines opened its office in Cebu in 2014, Aguilar said its active and unique listers is on a consistent double-digit growth.

In 2014 OLX Cebu operations registered only over 43,000 unique listers, and it grew to 106,766 by the end of 2015.

Cebuanos have already embraced the modern trading avenue via the Internet, and that selling their second hand belongings, from real estate, cars, gadgets, clothes, accessories, among others are now being easily disposed online.

At present, second hand commodities in demand in Cebu include car and automobile, pets and animals, mobile phones and gadgets, computers and real estate.

On the other hand, top five products that are popularly posted on the OLX portal are mobile phones and tablets, real estate, clothing and accessories, cars and automobiles.

While the acceptance of Cebuanos to shop for pre-loved products online, what remains to be a challenge is the capacity of some households to subscribe for Internet connection, or smartphone data connection, said Aguilar.

OLX Cebu registered a liquidity rate of  65 percent – which means that out of 20,000 active sellers posting their products online, 65 percent  can be easily disposed of in just seven days. — Ehda M. Dagooc (FREEMAN)