British tech company launches in Cebu

CEBU, Philippines – Dyson, British technology company launched in Cebu recently. Combining inventive engineering with brave design to make machines that work better, Cebuanos will now be able to lay their hands on the best home technology.

For James Dyson, frustration proved the mother of invention; in 1979, when James bought the then top of the range vacuum cleaners, he became frustrated with how it instantly clogged and began to lose suction. The engineer’s instinct kicked in. He ripped open the bag and noticed a layer of dust inside, clogging the pores. A fundamental flaw with vacuum technology undetected and unchallenged for almost 100 years. James became determined to develop a better vacuum cleaner that worked properly.

An unconventional idea that proved the right place to start; from one inventor, the Dyson ranks have swelled to 6,000 people. And Dyson is now more than just vacuum cleaners. It has created its own motor, engineered cordless machines and introduced bladeless fans. Dyson machines are available in 75 countries worldwide. Dyson remain market-leaders in the UK, and also in the US, Canada, Australia, New Zealand, Western Europe, Japan, Taiwan, Hong Kong and Singapore.

‘We know there’s a real appetite for technology across the Philippines," says James Dyson, "smaller, high performance machines are the future. And we have seen that people appreciate the problem solving nature of Dyson technology. We’re taking things one step at a time, we started in Manila and are now launching in Cebu."

 Among the Dyson machines line-up are the Dyson DC74 or Dyson Fluffy, as it is affectionately known – the vacuum cleaner which is engineered to tackle and remove 98 percent of dust and debris on hard floors without leaving a scratch behind; and the  Dyson Cool.

Kenneth Cobonpue – globally renowned, multi-awarded furniture designer whose roster of clientele includes Brad Pitt and royalty – is impressed. He refers to Dyson Cool fans as “marvels of form and function.” Says Cobonpue, "Dyson has done what is perhaps the most difficult things for engineers to do: to improve a reliable design that has worked for decades.”

In Cebu, Dyson is available at  Rustan's in Ayala Center. (FREEMAN)