Hyundai official expects sales growth amid strong competition

CEBU, Philippines- Hyundai Cebu Chief Operating Officer Kenneth Tan expects growth for local auto sales in the second half of this year despite the presence of strong competition.

 With the growing automotive market in Cebu and very competitive car loan rates in the Philippines,  Tan said he expects Hyundai to improve its sales standings. Hyundai Cebu's sales ballooned to 15 percent  in 2014, selling approximately 2,200 cars. In 2015, Tan predicts Hyundai Cebu to hit the 2,500 mark by the end of the year. The customer's perspective for Korean Cars has changed, with improvements not only in the "looks" department but more importantly in quality, Tan added in an interview.

Tan's prediction comes after Hyundai Motor Co. and Kia Motors Corp. were given higher ratings than their Japanese counterparts in this year's J.D. Power Quality Survey. "We are currently running third in the Philippine Market and that is pretty good considering we are the only one in the Top 5 without a pick-up truck model.  We must use the results of J.D. Power to focus on boosting our sales capabilities,"  Tan emphasized.

Aside from the consistent sales on the Starex Family Van, Eon and Accent Sedans, Tan also announced Hyundai's plan to boost its car and SUV line-up by introducing more models to take advantage of the recent boom worldwide. "I am particularly very excited about this next new model, a crossover with a very competitive price." Tan said.

Hyundai has also made a big leap forward in its service department as compared to the past years. "Our company has invested so much in training the service crew and beefing up the parts inventory so it will be readily available to customers, " Tan explained. 

Hyundai Cebu will be expanding its business as its prepares to open the second dealership in Cebu.