^

Freeman Cebu Business

Rustan’s unveils new supermarket at Ayala Center Cebu

Ehda Dagooc - The Freeman

CEBU, Philippines - The tremendous growth of market sophistication in Cebu has led The Rustan’s Group to open one of  its largest supermarket outlets in the Philippines  at the Ayala Center  Cebu.

In an interview,  Rustan’s Supermarket Inc. vice president Manuel C. Alberto  said  the shopping habits of Filipinos, including Cebuanos, have changed dramatically over the years, and the Group is responding to the movement and development of the shopping psyche of Filipinos by introducing a shopping environment worthy of today’s more discerning market.

The new Rustan’s supermarket occupies 2,800 square meters of basement space at the expansion wing of Ayala Center Cebu. It’s as big as the company’s flagship supermarket in Makati.

The Tantoco-led supermarket arm of the Rustan’s Group has not only invested on  high quality brands for grocery products  and fresh produce  but it has also commissioned a well-known international retail artist to provide the right ambiance and aesthetics inside the supermarket.

“The overall shopping experience is very important to us. Shopping should be easy, and very convenient as possible, Alberto said adding that lighting and right layout, among other details were carefully studied.

Rustan’s has now a total of 19 supermarkets nationwide with another one to set open in Cebu soon. Presently, Cebu has three Rustan’s outlets in operation – the one in Ayala Center, another one in Paseo, Banawa; and Shopwise, the Group’s hypermart brand located in Brgy. Basak, Cebu City.

Rustan’s started its operations in Cebu more than 30 years ago, with its first  department store and supermarket along Mango Avenue. It is the first modern-retailer to enter the then laid-back Cebu  in the early 80’s.

Rustan Commercial Corp., chaired by Ambassador Bienvenido R. Tantoco, Sr,   also operates a Duty Free shop in Morocco, North Africa, and the  Starbucks Coffee in the Philippines through Rustan Coffee Corporation (RCOC), among other subsidiaries.   (FREEMAN)

 

ALBERTO

AMBASSADOR BIENVENIDO R

AYALA CENTER

AYALA CENTER CEBU

CEBU

CEBU CITY

DUTY FREE

MANGO AVENUE

RUSTAN

  • Latest
Latest
Latest
abtest
Recommended
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

Get Updated:

Signup for the News Round now

FORGOT PASSWORD?
SIGN IN
or sign in with