CEB posts 8% passenger growth

CEBU, Philippines - Cebu Pacific (CEB) flew 7.5 million passengers from January to June 2013, an increase of 8% over 6.9 million passengers flown in the same period last year.

In the 1st half of the year (1H 2013), CEB posted a 9% growth on its international routes, and a 7.5% growth on its domestic routes. On average, CEB flights for this period were 85.4% full.

CEB attributed this growth to increased presence in key markets, strategic seat sales offering the lowest possible fares, and continuous network expansion.

The airline launched twice weekly flights from Manila to Bali, thrice weekly flights from Cebu to Masbate, and four weekly flights from Cebu to Camiguin in 1H 2013.

CEB achieved notable 1H 2013 passenger growth in several international tourism and trade markets, such as Cambodia, Indonesia, South Korea, and Brunei, contributing to foreign tourist arrivals in the country.

In the Philippines for the same period, 41% more passengers flew with CEB within Mindanao, while passengers to and from Kalibo, Iloilo, Bacolod and Cebu increased significantly.

“Cebu Pacific will continue to grow its route network, so passengers will have the most flight options and the lowest fares available. This is a very exciting time for Cebu Pacific and our guests, as we take delivery of more brand-new aircraft and launch new routes in the coming months,” said CEB VP for Marketing and Distribution Candice Iyog.

CEB had previously announced it will launch flights between Manila and Phuket, Thailand on August 16, 2013, and between Manila and Dubai on October 7, 2013. It will also add flights to existing services to Hanoi and Guangzhou in the 4th quarter of 2013.

“By offering more routes and flights, we proudly remain consistent in contributing to the Philippines’ tourism goals. The accessibility of the country’s tourist destinations and connectivity abroad has always been a factor in our network expansion,” she added. (FREEMAN)