CEB ranked 2nd most “Socially Devoted” airline in US social media list

CEBU, Philippines - Cebu Pacific (CEB) was named 2nd most “Socially Devoted Brand” in the airline industry category by Socialbakers, a leading social media analytics company. The awards event was held recently in New York, as a culmination of Engage 2012: The Socialbakers Conference.

In its blog, Socialbakers cited CEB’s 85.46% response rate on its Facebook page when it ranked the airline 2nd. KLM Royal Dutch Airlines and Alitalia complete the top three most socially devoted airline category at 1st and 3rd respectively.

The top brands were assessed by Socialbakers Analytics engine, taking into account all pages in Socialbaker’s top Facebook charts worldwide. Key factors in the awards were fan engagement, response rates on wall posts and average response times.

“This recognition fuels our drive to further engage our passengers online, especially when it comes to seat sales, inquiries, weather updates, product innovations and new routes and destinations. We remain committed to bringing the latest news from CEB right to our guests’ mobile phones or computers, for their utmost convenience,” said CEB VP for Marketing and Distribution Candice Iyog. (FREEMAN)