Sun Cellular dominates Cebu market

CEBU, Philippines - A retail audit study, conducted by independent firm Infospring Research Agency, showed that Sun Cellular dominates the Cebu market in the second quarter of 2012.

“Cebuanos have recognized early that Sun is the good choice, they have always warmly received newly launched products here. We’re more than happy that they continue to support us,”said Sun Cellular’s chief operating officer (COO) Lim said.

According to the study, the Sun Cellular’s prepaid brand showed market leadership in major areas in Cebu where it garnered a 46 percent market share in terms of volume, and 38 percent share in terms of value.

A member of the PLDT group, the brand’s unlimited call and text flagship product fueled its leadership, Lim said adding that “our call and text products, be it offered via prepaid or postpaid continue to be well-received in the Queen City of the South.”

He said Sun Cellular will continue to enhance its product offerings such as adding 100 texts to other networks to the one-day call and text unlimited and is up to launch the TextAll Plus 25, which gives its subscribers not only unlimited texts to all networks but also 60 minutes of Sun calls and 30 minutes of mobile internet access.

New variants of the Call & Text Combo and Text Unlimited loads have also been offered with more allocations for Sun calls and texts, texts to other networks and longer load validity.

Sun Cellular’s Postpaid plans also proved to be a preferred choice among Cebuanos.

From smartphones in the entry-level segment of plan subscriptions, to BlackBerry plan packages, Sun Cellular’s postpaid plans continue to click in the Cebu market.

“The richer telco experience that we provide is well-received by Cebuanos,” said Ricky Pena, Sun Cellular’s Senior Vice-President for Postpaid, Broadband, and New Business Marketing.

Building on the success of its postpaid call and text services, Sun has also expanded its 3G network in Cebu to offer its unbeatable Sun Broadband Services. 

“Knowing what is good value for money better than anyone, Cebuanos have quickly discovered the good choice for their Internet access needs through the various Sun Broadband packages we offer.”

And as even more 3G cell sites are rolled out and network facilities upgraded, Peña assured Sun’s Cebu-based subscribers of continued consistent, fast and reliable internet service that Sun Broadband is known for.

Apart from Sun Broadband, Sun Cellular also brought to Cebu its Sun Mobile Landline plan which allows current subscribers unlimited local landline calls.

“After a successful launch in Luzon we decided to offer this best-value mobile landline plan to Cebuanos. Be it for their homes or businesses, we’d like them to experience the convenience of a two-in-one unlimited mobile and landline call subscription,” Pena said.  (FREEMAN)