Portal East opens showroom in Cebu

CEBU, Philippines - In a bid to reach out to the local market, Portal East, Inc., distributor of quality uPVC windows and doors in the Philippines, is opening its Visayas showroom at a two-storey commercial building along A. S. Fortuna Street, Mandaue City.

The 50-square meter showroom will showcase Portal East’s top-notch uPVC windows and doors. With this showroom, the company will reach a wider base of customers who require quality uPVC windows and doors for their homes or offices.

Ralph Tanco, Portal East Inc.’s marketing manager, says that construction for the new showroom started in July and is slated to open by November 25.

The showroom will feature Portal East’s line of uPVC windows and doors. The showroom has a sitting area where Portal East customer service representatives can assess the needs of their clients. Tanco says the area will be cozy and have the same relaxed and homey atmosphere as in their showrooms in Valenzuela and at their plant in Caloocan. Even the showroom’s signage has been designed to attract the attention and curiosity of prospective clients.

He says Cebu was chosen for the Visayas showroom because of its strategic location in the Visayas-Mindanao region. He said there are plans to expand in the Davao City area within the next two years.

“We will see first how the Cebu showroom will fare before we look at opening showrooms in other areas,” he explains.

Tanco is optimistic the Cebu market will boost the firm’s success. “We are confident that our portfolio of products and their sculptured designs will suit the unique taste of Cebuanos for their homes,” he says.

With its foray in the Visayan region, customers in the area will experience the Portal East brand of customer service. “Part of our reputation was spread through word-of-mouth,” he says. “With our presence in Cebu, we hope to spread the word about our company, our quality products that offer them safety, security and privacy, and the kind of no-nonsense customer service we provide.”

Since it started nine years ago, Portal East Inc. has serviced more than 2,000 clients, mostly residential clients who comprise 70 percent of its market. Its product have caught the attention of many high-profile consumers who value the kind of innovative designs that is the hallmark of its lines of uPVC windows and doors.

The company is also looking into the possibility of opening within the next two years additional showrooms in the Luzon area, particularly in Tuguegarao City.

Portal East is an affiliate of Dalian Shide of China, a multi-billion-dollar global building materials company based in the People’s Republic of China that exports to major countries in North America, Europe and Asia.  (FREEMAN)