Human Nature joins "Read the Label" campaign

CEBU, Philippines - Human Nature, the Philippine’s own organic personal care and cosmetics brand, is joining the world campaign “Read the Label,” to further educate the consumers, especially women on which beauty product ingredients are safe and which may be risky for their health.

Human Nature brand, operated by Gandang Kalikasan Inc. (GKI), a social enterprise committed to provide 100 percent organic personal care products to Filipinos and worldwide consumers as well, recently lauched its first Smartphone application available for iPhone, iPad, itouch and Android devices as well as online PC version.

The application arms consumers with a handy guide to cosmetics and personal care ingredients which they can refer to while shopping.

The company got a permission from EWG (www.ewg.org), and the Campaign for Safe Cosmetics for the reprinting of the application. These are the two largest consumer safety groups in the United States.

According to the Campaign for Safe Cosmetics, women use an average of 12 personal care products containing also 200 chemicals per day. Men on the other, use about six products containing 85 chemicals.

In its bid to promote responsible business specifically in the Philippines, GKI has adopted this campaign, to educate consumers how to avoid the threat ill effects on health on the chemicals now being mixed in different cosmetic products.

Based on survey, three adults will develop cancer, reportedly due to different chemiclas applied on the body, because 60 percent of what is applied on skin goes into the body.

“The government tries to keep us all safe by ensuring that companies list all ingredients on their labels, but how many of us have any idea what they mean?,” GKI statement said.

Human Nature’s Read the Label app is a handy dictionary-type tool developed to educate everyone about greener and safer options while shopping for your favorite cosmetics and personal care products.

It instantly shows how safe or toxic each ingredient you search for may be (safe, low risk, medium risk, high risk), and gives you links to more information on the ingredient, courtesy of EWG’s cosmetic ingredient database (www.ewg.org/skindeep). (FREEMAN)