Midtown Hotel changes name to Summit Circle

CEBU, Philippines - The 26-year-old Midtown Hotel managed and operated by the Robinsons Land Inc. (RLI) will soon change its name to Summit Circle Hotel after it completes its major renovation program.

RLI president and chief executive officer (CEO) Frederick D. Go announced that one-third of the 300 rooms in Midtown Hotel were already renovated, the rest will undergo face-lift in the following months.

Before the end of this year, the hotel will be renamed as Summit Circle Hotel, in line with the company’s thrust to boost its tourism-related projects in the country.

Already, FLI has maintained three hotel brands in the country, including Summit Ridge Hotel in Tagaytay, Go Hotel, and its existing partnership with international chain such as Crown Plaza, among others.

Before the year ends, RLI will also start the construction of its 5-hectare property at the North Reclamation Area (NRA) to start a mixed-use development project, which will include the building of hotel, commercial complex, and high-rise condominium structures.

Go said the company will first build the shopping mall component, then the construction of the 150-200 rooms hotel that will bring the Go Hotel brand to Cebu.

Go Hotel is branded as essential service hotel of the Gokongwei Group. In the next couple of years, FLI will have three hotels in Cebu, including the one it will build at its Amisa development on Mactan Island.

According to Go, the hotel component at Amisa will carry the brand Summit Shores Resort, an upscale resort component of the residential beachfront project Amisa.

The construction of the Summit Shores Resort on Mactan will also start this year, Go said.

RLC is one of the few well-known developers which have invested multi-million pesos or billion pesos to further develop some idle areas in Mactan Island.

The Joil UBF Corporation a company composed of Korean nationals and some Cebuano owners is partnering with one of the largest hotel developers in Korea, the BXT Busan Express Terminal Corporation, to build five-star resort offering over 600 rooms.

The Gokongwei-led project, called AmiSa, is an eight-year development project.

Today, RLC is among the most proftable business of JG Summit Holdings Inc., with its 18 malls, 23 residential subdivisions, 22 residential condominiums, six office buildings and three hotels.

In Cebu, the Gokongwei Group has operated one mall the Robinsons shopping mall in Fuente Osmeña, the Midtown Hotel, and the Blue Coast subdivision in Mactan.

AmiSa is designed to have six residential condominiums featuring Australian Gold Coast architecture that offer breathtaking views of the beach, sea and Cebu’s coastline. – (FREEMAN)