Off the beaten path

In this era of globalization and travel convenience, the formerly unreachable places are now somehow accessible. Yet, accessibility is not a guarantee for tourism success. First off, what are the factors that entice people to take time out to visit the place -- a breath-taking waterfall, some mysterious cave network, lovely white sand beaches, or fresh produce?

Second, what are the existing facilities available in the place? Clean and presentable accommodations are critical priorities. Some tourists insist on aircon comfort, are there such rooms available? In the early 1980s, there was a very exclusive resort in Mactan Island that niched the upscale Japanese market. Locals and non-registered guests could not go in unless properly sanctioned by management. Rooms were all air-conditioned, even if these were right next to the sandy beachfront. Cebuanos smirked at the “ludicrous” set-up of luxe-luxe facilities in an otherwise typical beach resort. Yet, the resort got the niche market they aspired because they catered to what the market wanted – a quiet, exclusive resort with air-con comfort in the rooms. The guests did not mind paying the high price for their preferences.

What about restaurants and such? If the place is advertised as a backpackers’ destination, then minimal facilities will suffice. But then, is this market feasible to the place involved? There are a number of disadvantages when a place caters to backpackers, the most notable of which is little revenue generation with possibilities of drug use and wild behavior. Otherwise, restaurants that serve native dishes along with some basic continental menu are additional come-ons; decent beer joints and indoor game outlets (billiards/darts) can also add to the fun after sunset. Of course, LGU supervision is critical in this aspect.

Third, how about coming up with attractions to the place, if none exists? The beauty of the Philippines as an archipelago is that it has natural wonders everywhere. The Suroy-Suroy project of the Provincial Government has opened the eyes of those in the most “insignificant” or backwater towns that tourists can be enticed to visit, if the locals just concert their efforts to make their town a tourist destination. The Suroy-Suroy has instigated and is upholding community-based sustainable tourism projects in line with the Think Green thrust. Towns are identifying their natural resources, enhancing them and making them into tourist attractions. What used to be an unreachable cave opening can now be a trekking destination; what used to be a daunting walk to a refreshing waterfall, can now be an excursionists’ haven through an LGU-assisted roadway.

More important is the alternative livelihood afforded by these sustainable community-based tourism projects. Wives and daughters of farmers and fishermen serve as guides and lecturers; they sell the products of their handicrafts to the visitors – baskets, mats, placemats, hats, etc. Fishermen earn extra income by acting as guide/paddler on river and cavern cruises. Farmers sell their “tuba” (coconut toddy) and vinegar; their fresh farm produce to the appreciative tourists.

Most important of all is that these alternative livelihood opportunities not only give the locals additional income, the endeavors also give a new sense of self-worth to these locals – more than money can buy!

So, why not venture into a place off the beaten path? A surprise may just await you at your destination! Travel safely!