Lenovo beefs up market presence in Cebu

CEBU, Philippines - International personal computer and mobile computing brand Lenovo is intensifying its presence in the Southern Philippine market, specifically Cebu, by offering exceptionally engineered PCs for consumers and the Small and Medium Businesses (SMBs).

“We will continue to expand our market presence in Cebu and Visayas. In fact, we have put up an exclusive store in SM Cebu and have expanded our SMB reach through our resellers like CBX, Ng Khai, Nu Tech, Thinking Tools and Perfect Star,” said Lenovo Philippines country manager for home and SMB Michael Ngan.

According to Ngan mobile internet and cloud computing are some of the key technology trends that will impact SMBs this year.

“Lenovo can help SMBs stay at the forefront of these technology trends, through our innovative products such as the ThinkPad Edge11”—Lenovo’s thinnest and lightest Edge model yet,” he said.

This new breed of laptop that combines the best of net-book and ultra-portables to help SMBs take advantage of mobile internet and cloud computing, Ngan added.

“Our products are designed to conform to the widespread growth in mobile internet devices,” Ngan said.

Specifically, Lenovo products are now designed in smaller form factors and are equipped with features such as always-on functionality based on continuing advances in power-saving technology and extended battery life, widespread deployment of mobile internet infrastructure, Internet-optimized operating systems and broad selection of mobile internet services and applications that are localized, integrated and tailored specifically to mobile internet use.

In the Philippines, the company is riding on with the increasing trend of IT spending among consumers and SMB markets.         

IDC projects that IT spending in the country is forecasted to reach US$3.63 billion by end of 2011.

With this encouraging outlook, Ngan said Lenovo remains committed to innovation and will focus on balanced growth across all markets—product lines and customer segments.

Interestingly, he said the company is now looking closely at the “Youth” market in the Philippines, which has huge potential to drive growth for its consumer market segment.

Based on a report released by Business Monitor International’s Philippines Retail Report in first quarter of 2011, the country’s growing youth population represents a key element of future retail spending.

Another survey conducted by Synovate Philippines Young Asians 2010, revealed that 60 percent of young Filipinos ranked online gaming as top of their Internet options.

Because of this, Ngan said Lenovo is determined to tap on the younger crowd, which is currently into gaming.

“We recently opened a gaming hub in Manila, the first for Lenovo in the Philippines. Lenovo also offers a wide range of multi-media and gaming PCs that features technology for enhanced performance, style and gaming capabilities, as we expand our presence in the Philippines PC gaming market,” he added.