Be Resorts aims to pioneer hip accommodation concept

CEBU, Philippines - Newly established Be Resorts management group aims to pioneer the introduction of chic and hip accommodation concept in the Philippines as it plans to invest on a chain of resorts and hotels in the country.

Be Resorts currently manages the resort in Punta Engaño, which was developed by Enrison Land Inc. (ELI) and was formerly managed by Microtel Group.

In an interview with Be Resorts manager Remedona P. Ravina, he said that the resort will leverage on its unique proposition in attracting the younger generation travelers, with facilities and services designed to fit the highly mobile market, as well as the budget conscious travelers.

Ravina said the management team is also looking at extending their services as well as forge partnerships with other resort and hotel developers across the country, such as Boracay, Metro Manila, and other tourism hotspots.

ELI will soon break ground its second resort project in Panglao, Bohol by the third quarter of this year, which will translate to an additional 180 rooms and villas in Panglao Island.

Ravina said once the resort in Panglao opens, a package linking the Be Resorts facility in Mactan and Panglao will be mapped out considering that the Cebu-Bohol tandem is still very effective in providing tourists with wider options to wander and explore around the Central Visayas region.

ELI will be developing three to four hectares property in Panglao Island, which is now considered as the alternative beach destination to Boracay.

Ravina said the resort is infusing some changes in its management style, now targeting the hip and young travelers. The new concept now includes an active-room facility, free WiFi at the beachfront and lobby, among others.        

“We will be introducing very trendy changes in our resort,” he said they will be offering a total ambiance that could effectively lure the go-getter, well-traveled markets, and the highly-mobile young travelers.

The 161-room Be Resorts in Mactan is now running at an average occupancy of 75 percent, a 20 percent improvement from its average occupancy rate last year, Ravina said.

The resort is now attracting bulk of Korean travelers, followed closely by Japanese, American, Global Pinoys, and the huge local market.

He said Be Resorts has gained popularity among the local market, because of its pocket-friendly rates “our price-point is not prohibitive to the Filipino travelers, although they can enjoy the luxury of resort ambiance and facilities.”

Starting to gain popularity of its chain brand at the Mactan Be Resorts property, Ravina said the group is also initiating efforts to attract travelers from other continents such as Europe.