PRA pushes Cebu as second-home destination

CEBU, Philippines - The Philippine Retirement Agency (PRA) announced yesterday that Cebu is identified as one of the target areas to be promoted as second-home destination to different continents all over the world.

“Cebu is one of the areas identified. Immediate action will be taken so to better integrate all the products and support services. A long staying tourist or potential retiree will need to make these areas more attractive,” said PRA chairman Joseph Ace Durano.

Durano told The Freeman yesterday of the PRA’s strong stance to promote Cebu, and other areas in the Philippines as second-home destination, following the announcement of some developers here to provide products that attract retirees and long-staying visitors, or the international real estate investors.

“Since PRA is now an attached agency of DOT, I have been working with the various foreign chambers, like the European Chamber, Japanese Chamber, and American Chamber of Commerce to better package specific areas of the country for long stay and retirement,” Durano said.

In a study conducted by CB Richard Ellis Group, Inc. it suggested that Cebu has to provide a proper infrastructure to capture the growing medical tourists or the retiree market around the world.

This market, will not only decide to frequently visit Cebu, but ultimately decide to own a condominium unit here, making the province as their second-home.