Red Tag invests P6 million for world-class printing technology in Cebu

CEBU, Philippines - Graphics and digital printing solutions provider, Red Tag invested P6 million to provide world-class quality technology of printing in Cebu.

The huge investment poured by the home-grown printing company, was decided after it saw the huge potential for printing business in Cebu, especially that visibility of any business is one of the important mechanisms to stay in the business.

“There’s so much more in the printing business especially in the visual merchandizing arena,” said Red Tag president Bryan Madroñero in a press conference.

The company recently acquired a first in Cebu environment-friendly printing machine that will allow also not only the SMEs but also the micro-entrepreneurs to enter into visual and outdoor promotions, now that affordability in printing is not anymore a problem.

Madroñero, started the Red Tag company some five years ago, as a part time business, initially providing event organizing services to companies, including concert events, among others. Now, Red Tag has grown and has outlets in Manila, and Davao.

The UV flat-bed printing technology does not require a minimum number of pieces, unlike the traditional machines. This makes printing and visual merchandize requirements for smaller companies much affordable now.

A calling card order for instance can be done in an hour, with quality printing, he said.

The export sector, he said can also take advantage of this technology, while in the past, most export companies had to go to Manila, to have a world-class quality printing for their products.

“It’s high time for Cebu to have this world-class technology. This addresses a lot of merchandizing needs in shorter time,” he said.

There are only five of this kind of printing technology in the Philippines, four of which are in Manila.

With the environment conscious market today, Madroñero said this kind of technology is seen to hit all across industries, not only the export sector, but also manufacturing, architecture, construction, engineering among others.

He said Cebu, which is positioned as a world-class metropolis in the Philippines, should have this kind of technology.

For direct printing needs, the company charge P60 to P75 per square-foot. The machine can run at least 200 square-feet per hour. —Ehda M. Dagooc