CEBU, Philippines - Eyeing the continuously expanding consumer-base market here in Cebu along with new commercial developments in the area, a major player in the amusement center industry remains bullish with its operations here despite threats of the economic crunch.
World of Fun (WOF) is considered as one of the country’s major players in the highly competitive mall-based family entertainment center with a clientele profile that is composed mostly of the mass-based market or the broad C and D segment, said its senior operations manager Emmanuel C. Jimenez in an interview.
Jimenez said that Cebu is a growing market for WOF and they have been surprised with the bulk of business volume it generates for the company.
Currently, WOF have seven outlets in the city which included the biggest and most income-generating outlet at the SM City Cebu, Gaisano Metro Colon, Emall, Parkmall, Gaisano Mandaue, Gaisano Tabunok, and Gaisano Mactan.
He said that upon noting the huge growth prospect of Cebu as an area of operation, they are eyeing more expansion in the area through opening more outlets in the city if given the chance through the entrants of new commercial developments.
Aside from their outlets here in Cebu, WOF also has three outlets in Bohol, which are doing well in terms of sales, said Jimenez.
Right now, WOF have upcoming openings in SM Naga this May, SM Fairview and in the soon-to-open Robinsons mall in Dumaguete this September.
Jimenez said that their operations here in Cebu equal that of their operations in Southerm Mindanao region, which shows that the area is one of their strongest in the country.
“Cebu is really big and all our areas or outlets have its own following so until there is available space for openings, we will put up WOF in those areas,” he said.
With the advent of the current global economic crisis, WOF continue to project positive growth prospects for their operations this year.
Jimenez said that last year, they were able to rake in ten percent increase in terms of sales and profit over the previous year.
This year, despite the threats of the economic slump, Jimenez projects to achieve a 20 percent growth year on year.
He said that although this target will be difficult to achieve considering the slowdown on consumer spending, they will continue to be active in their marketing promotions to entice more markets, which is their edge over other competitors.
WOF marketing manager Lovella R. Sy said that competition in the amusement industry is tough right now but they continue to be competitive through their aggressive marketing campaign called the Fun Pamilya.
And in positioning itself as a venue for family and friends bonding, WOF also hopes to create a positive impact to the community they are serving, she said. —
CEBU, Philippines - Eyeing the continuously expanding consumer-base market here in Cebu along with new commercial developments in the area, a major player in the amusement center industry remains bullish with its operations here despite threats of the economic crunch.
World of Fun (WOF) is considered as one of the country’s major players in the highly competitive mall-based family entertainment center with a clientele profile that is composed mostly of the mass-based market or the broad C and D segment, said its senior operations manager Emmanuel C. Jimenez in an interview.
Jimenez said that Cebu is a growing market for WOF and they have been surprised with the bulk of business volume it generates for the company.
Currently, WOF have seven outlets in the city which included the biggest and most income-generating outlet at the SM City Cebu, Gaisano Metro Colon, Emall, Parkmall, Gaisano Mandaue, Gaisano Tabunok, and Gaisano Mactan.
He said that upon noting the huge growth prospect of Cebu as an area of operation, they are eyeing more expansion in the area through opening more outlets in the city if given the chance through the entrants of new commercial developments.
Aside from their outlets here in Cebu, WOF also has three outlets in Bohol, which are doing well in terms of sales, said Jimenez.
Right now, WOF have upcoming openings in SM Naga this May, SM Fairview and in the soon-to-open Robinsons mall in Dumaguete this September.
Jimenez said that their operations here in Cebu equal that of their operations in Southerm Mindanao region, which shows that the area is one of their strongest in the country.
“Cebu is really big and all our areas or outlets have its own following so until there is available space for openings, we will put up WOF in those areas,” he said.
With the advent of the current global economic crisis, WOF continue to project positive growth prospects for their operations this year.
Jimenez said that last year, they were able to rake in ten percent increase in terms of sales and profit over the previous year.
This year, despite the threats of the economic slump, Jimenez projects to achieve a 20 percent growth year on year.
He said that although this target will be difficult to achieve considering the slowdown on consumer spending, they will continue to be active in their marketing promotions to entice more markets, which is their edge over other competitors.
WOF marketing manager Lovella R. Sy said that competition in the amusement industry is tough right now but they continue to be competitive through their aggressive marketing campaign called the Fun Pamilya.
And in positioning itself as a venue for family and friends bonding, WOF also hopes to create a positive impact to the community they are serving, she said. — Rhia de Pablo