IT provider pushes local innovations to the world

CEBU, Philippines – Selling more than just IT services and solutions, Nextix, a local information and communication technology solutions provider is bringing in local innovations to the global consumer market.

Nextix provides extensive system integration services to companies in various industries including manufacturing, medical systems outsourcing, customer care outsourcing, higher education, commercial property management, government and financial services, said its chief executive officer (CEO) Bobby Suson in a press conference.

He said that even with less than 20 individual members of their team, they were able to come up with innovations that are applicable to the consumer market such as the awarded Next IX INF, enterprise telephony systems and telephony hardware solutions.

Suson said that their company provides full telephony solutions for small, medium and large scale call centers and their product packages comes with full business-process support services boasting client’s competitive advantage in the industry.

Its Next IX INF product won the Department of Trade and Industry’s national award for best consumer publication system which was only given to five companies and they were the only from Cebu.

Suson explained that Next IX INF is a service that integrates a hardware or software platform capable of incorporating computer intelligence to any telephone system either landline or cellular enabling it to have infinite capabilities.

The product enables consumers to have an access to an intelligent virtual computing platform interfaced by the telephone, said Suson.

He said that major governance agencies, telco companies, and corporations have used the system and among the first local government unit that has embraced this open-source based solution is the city of Taguig in Metro Manila.

Suson said that now they have started to tap the huge China market especially Shanghai because technologies such as the ones they have locally innovated are still new to this market.

He said that about 4,000 lines will be installed in Shanghai which they will enable in a week’s time.

Suson said that despite of the fact that these innovations have came in their end, not too many Cebu-based and home grown companies utilize these innovations.

“Manila is more open with open source than the people here in Cebu. It is because of the fear of the unknown why some people seem to reject open source but it takes someone innovative to really utilize its potentials,” said Suson.

He said that their products are actually priced expensive abroad but since labor cost is lower here in the country, they also offer their products at a much more affordable rate.

“We provide inexpensive products with third world pricing yet with first world technology. Competitiveness and innovation is already found here in the Philippines but it’s only that local companies do not patronize our innovations,” said Suson.

He said that here in Cebu in particular, companies are not very supportive when it comes to innovations done by local talents which make it difficult for them to market their products.

He said that software development is already taking the business process outsourcing ventures level higher because they are now selling innovations.

“This is the next level of doing BPO business. It’s no longer a BPO game because we are innovating. In IT, it will always depend who goes first or can execute well and who can roll out first,” he said.