Cebu’s adventure tourism to get mileage in PhilTex
To push
DOT-7 regional director Patria Aurora Roa in her letter to tourism stakeholders said that
DOT through its marketing arm, Philippine Convention and Visitors Corporation (PCVC), is set to hold the PhilTex 2008 on
PhilTex is DOT's aggressive promotional effort to further boost the Philippine's position in the global tourism market.
Its main component is the Travel Exchange or TRAVEX, wherein Seller of Philippine Tourism products meet up with International Buyers on one-on-one business appointments.
The 2008 edition is expected to be the biggest ever with 200 buyers targeted, including over 80 wholesalers from key source markets in
This year's theme is to intensely push the Adventure Tourism niche of the
Adventure Tourism is a multi-billion dollar sector and without a doubt, one of the highest growth segments in travel today, making up one-fifth of the global tourism industry.
Travelers all over the world are now searching for more meaning and experience in their travels, to include adrenaline-packed activities and excitement, more than the usual scenic packages.
Due to the overflowing attendance to the previous year, the organizers will once again conduct marketing presentations that would provide interested Seller participants with information on how to deal with primary emerging markers. In accordance with the theme, a symposium on Adventure Tourism focusing on standardized initial packages available will be conducted.
Using
Travel agency called “On The Edge” has introduced this specialized package early this year, initially showcasing the other side of
Already, a travel agency managed by marketing expert Lyndon Angan has organized several exotic destination tours or adventure tours to foreign and local tourists. These include, adventure trips to Sagada (
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