Bigby’s Cebu outlets launch Jet Set card

Loyalty programs are structured marketing efforts that reward, and encourage, loyal buying behavior but for  Bigby's Café and Restaurant, it is its way of thanking its customers for helping it stay in  the business for the last 10 years.

Already 10 years and with eight outlets nationwide (two in Cagayan De Oro, two in Cebu, two in Bacolod, one in Iloilo, and one in Davao), Bigby's has become a favorite destination for good food and excellent services.

And because they are very well-received wherever they go, marketing manager Henrik Yu said it's about time they give something back to their loyal customers.

Last March 29, Bigby's SM Northwing outlet and its Ayala Cebu branch simultaneously launched Bigby's Jet Set card, wherein customers can get a chance to go to their dream vacation with Philippine Airlines for free.

To avail of this Jet Set card, a customer only has to pay P100 and by using the card, the holder gets 20 PAL Mabuhay Miles for every P500 worth of food purchase at Bigby's. Once the accumulated miles reach certain redemption credits, the holder can then exchange it for a free PAL flight.

This promotion was actually picked to match the firm's concept, which is about traveling as can be seen in its interior design, and for their guests, who they believe, also like to travel, said Yu.

The holder can also get big discounts at The Travel Club, Bratpack, North Face, Florsheim, Naturalizer, Memo, ForMe, Executive Optical Shop, and No Curfew. – Liv Campo