Chery Automobile targets 30 dealerships nationwide

Aiming towards becoming an “independent national brand,” Chery Automobile targets to reach 30 dealerships nationwide before the yearend and is now focusing on upgrading its technology and products.

>From 17 current dealerships, including one in Mandaue City, the company aims to promote its products even more through gaining the trust of its consumers. The company wants to change the negative notions of people on China-made cars.

Being assembled in China, Chery models uses European technology as their cars are Italian designed and made up of German components. Each completely built unit is designed with all ‘in’ standardized accessories.

“All you want in a car is in Chery at an affordable price that is convenient for Filipinos,” said Tito Yupangco, the Dealership Network Manager of Iseway Motors Phils. Inc. Chery aims to provide affordable, useable and practical cars in the Philippines as denoted by its tagline “Efficiency need not be expensive.”

Despite being new in the automobile industry, the company has already sold more or less 1,000 car units in less than five months.

Confident of its performance, quality and efficiency, Chery offers a five-year or 150,000-kilometer warranty to its consumers.

In the midst of the country’s fueling and financial crisis, Chery Automobile answers the needs and wants of Filipinos by presenting cars that demonstrate value for money.

Aside from corporate people who want to enjoy the luxury of cars, Chery automobile targets those second-hand car buyers. Because of the car’s affordability, Yupangco encourages consumers to avail one of their cars instead. Yupangco said that practicality is important nowadays. It is better to buy a brand-new car if the price is almost the same with those slightly used cars up for sale.

Distributed by Iseway Motors Philippines Inc., Chery exhibited its five car models last May 22-25 at the Cebu International Convention Center during the 3rd Cebu Auto Show organized by Worldbex Services International.

The five new models of Chery cars are Chery QQ, Chery Tiggo, Chery Karry, Chery V5, and Chery V2.

Iseway Motors Phils. Inc. is the exclusive Chery Automobile distributor in the country.