L’oreal targets 50% market reach of RP’s salons
French hair care solutions brand, L’oreal Professionnel aims to tap at least 5,000 salons all over the country this year, as the market for quality hair solutions in the
In an interview with Anna Andres, L’oreal Professionel Technico commercial manager in the
As of now, the company has partnered with 3,800 beauty salons across the
Although, L’oreal’s position in the hair care solutions category is in the upscale side, she said the Philippine market is now more aware of using the quality products, over cost considerations.
In fact, Andres said the brand’s performance in the
The brand, in this kind of category, is closely competing with German-brand Wella, especially in hair coloring products. However, since Wella pulled out its affiliate office in the
With the unprecedented growth in the wellness industry in the
“The market is more intelligent now, they are already aware that quality is more important, than price. We are also reaping the rewards of our educational programs to educate the market in the hair care solutions,” she said.
L’oreal Professionnel is closely working with Salons and Beauty Parlor joints all over the country for the distribution of their products to end-users.
The company is working with Gan-Go Trading, as exclusive distributor of L’oreal Professionel products for the Visayas area.
L’oreal Professionnel offers various products for hair care solutions, these include among others coloring, hair treatment, re-bonding, gloss treatment among others.
The company is also offering extensive training programs to its salon partners all over the country, to provide hair stylists the update on hair styling, coloring and treatment.
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